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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: International Retailing as Embedded Business Models
Author(s): Burt, Steven
Johansson, Ulf
Dawson, John
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Keywords: Embeddedness
business model
international retailing
Issue Date: May-2016
Date Deposited: 30-Apr-2015
Citation: Burt S, Johansson U & Dawson J (2016) International Retailing as Embedded Business Models. Journal of Economic Geography, 16 (3), pp. 715-747.
Abstract: As retailers internationalize they interact with diverse socio-political-economic environments and the activities, processes, behaviours and outputs underpinning their business models evolve over time and space. Retailers are not passive, and through managerial agency they interpret the environment to compete and further their own commercial aims. Consequently, mutual interaction with the host environment means that changes may also occur in the established institutional norms in a market. Most existing studies have focused on the implications of territorial embeddedness for internationalizing retailers. In this article we also consider the societal and network forms of embeddedness identified by Hess, and illustrate how retailers transfer, negotiate and adapt their business model as they embed themselves in different institutional environments. A case study of IKEA is used to illustrate the synthesis of these two frameworks.
DOI Link: 10.1093/jeg/lbv008
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