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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Exploring the role of dark tourism in the creation of national identity of young Americans
Author(s): Tinson, Julie
Saren, Michael A J
Roth, Bridget E
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Keywords: co-creation
national identity
dark tourism
Issue Date: 2015
Date Deposited: 20-Apr-2015
Citation: Tinson J, Saren MAJ & Roth BE (2015) Exploring the role of dark tourism in the creation of national identity of young Americans. Journal of Marketing Management, 31 (7-8), pp. 856-880.
Abstract: The purpose of this paper is to examine the role of dark tourism in constructing narratives and stories which co-create and reinforce national identity. By focusing on the voice of the tourist and their consumer experience, we develop an understanding of youth behaviours and motivations associated with dark tourism and the effect of social influences in forming narratives. This empirical study comprises 20 interviews with young American dark tourist site visitors, 11 of whom were re-interviewed. The emic insights suggest dark tourism experiences can be used to (re)affirm individual roles, enhance feelings of national identity and co-create a self as well as a national identity. An etic conceptual model is proposed that is specifically designed for dark tourism sites. It provides a novel explanation of national identity co-creation and recognises the relationship between tourist motivation, experience and co-creation.
DOI Link: 10.1080/0267257X.2014.995207
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is an Accepted Manuscript of an article published by Taylor & Francis Group in Journal of Marketing Management on 06/01/2015, available online:

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