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|Marketing and Retail Journal Articles
|A cultural tourism research agenda
|Lehman K, Wickham M & Fillis I (2014) A cultural tourism research agenda. Annals of Tourism Research, 49, pp. 156-158. https://doi.org/10.1016/j.annals.2014.09.004
|First paragraph: The issues associated with accurately defining ‘art and cultural outputs' as a ‘product' is one that is familiar to both cultural tourism organisations and academics alike (Fillis, 2006). Those in cultural tourism organisations often reject the materialistic associations of ‘product' when applied to their sector, as well as the notion of ‘consumer demand', which does not accurately represent the primary driving force behind art/culture-based production nor does it the ‘relationship' that exists between art/culture suppliers and art/culture consumers (Lehman & Wickham, 2014).
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