|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||An exploratory investigation into the role of a research and development programme on future craft practice|
|Citation:||Valentine L, Fillis I & Follett G (2013) An exploratory investigation into the role of a research and development programme on future craft practice. Arts Marketing: An International Journal, 3 (2), pp. 95-116. https://doi.org/10.1108/AM-11-2011-0033|
|Abstract:||Purpose - The purpose of this paper is to assess the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic practitioners, studio space and advice on marketing techniques. Design/methodology/approach - Following an initial focus group investigation of issues which impinge on contemporary craft practice, recipients of a bursary associated with the research and development programme were assessed with respect to how their craft and marketing competencies have developed. Findings - Practitioners can now reflect on their skills, experiment with techniques and consider the effectiveness of their approach and attitude towards marketing. Research limitations/implications - The programme only extends to practitioners working with one art and design institution but has implications for those concerned with creative practice elsewhere. Practical implications - There is wider potential to reinvigorate artistic and marketing practice across the creative and cultural industries, and the small and medium enterprise community in general. Originality/value - This is a novel programme which challenges experienced practitioners to extend their creative abilities in craft and approaches to marketing.|
|Rights:||This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here https://dspace.stir.ac.uk/. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.|
|final version of An Exploratory Investigation into the Role.pdf||Fulltext - Accepted Version||350.72 kB||Adobe PDF||View/Open|
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