Please use this identifier to cite or link to this item:
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: An exploratory investigation into the role of a research and development programme on future craft practice
Author(s): Valentine, Louise
Fillis, Ian
Follett, Georgina
Contact Email:
Keywords: Competencies
Issue Date: 2013
Date Deposited: 2-May-2014
Citation: Valentine L, Fillis I & Follett G (2013) An exploratory investigation into the role of a research and development programme on future craft practice. Arts Marketing: An International Journal, 3 (2), pp. 95-116.
Abstract: Purpose - The purpose of this paper is to assess the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic practitioners, studio space and advice on marketing techniques. Design/methodology/approach - Following an initial focus group investigation of issues which impinge on contemporary craft practice, recipients of a bursary associated with the research and development programme were assessed with respect to how their craft and marketing competencies have developed. Findings - Practitioners can now reflect on their skills, experiment with techniques and consider the effectiveness of their approach and attitude towards marketing. Research limitations/implications - The programme only extends to practitioners working with one art and design institution but has implications for those concerned with creative practice elsewhere. Practical implications - There is wider potential to reinvigorate artistic and marketing practice across the creative and cultural industries, and the small and medium enterprise community in general. Originality/value - This is a novel programme which challenges experienced practitioners to extend their creative abilities in craft and approaches to marketing.
DOI Link: 10.1108/AM-11-2011-0033
Rights: This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.

Files in This Item:
File Description SizeFormat 
final version of An Exploratory Investigation into the Role.pdfFulltext - Accepted Version350.72 kBAdobe PDFView/Open

This item is protected by original copyright

Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved

If you believe that any material held in STORRE infringes copyright, please contact providing details and we will remove the Work from public display in STORRE and investigate your claim.