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http://hdl.handle.net/1893/17830| Appears in Collections: | Management, Work and Organisation Journal Articles |
| Peer Review Status: | Refereed |
| Title: | Differentiation by design: the importance of design in retailer repositioning and differentiation |
| Author(s): | Doyle, Stephen A Broadbridge, Adelina |
| Contact Email: | a.m.broadbridge@stir.ac.uk |
| Keywords: | Communications Differentiation Perceptions Retailing Small to-medium-sized enterprises Strategic planning |
| Issue Date: | 1999 |
| Date Deposited: | 27-Nov-2013 |
| Citation: | Doyle SA & Broadbridge A (1999) Differentiation by design: the importance of design in retailer repositioning and differentiation. International Journal of Retail and Distribution Management, 27 (2), pp. 72-83. https://doi.org/10.1108/09590559910258571 |
| Abstract: | The importance of design as a composite in the strategic mix is often undervalued or ignored by retailers, yet it may present a significant competitive tool by which small/medium-sized retailers can compete more effectively. Considers the significance of design factors to customers in influencing their perception of and satisfaction with a retail chain, and how recognition of these factors might serve to address differences in perception between the company and its customers and communicate a holistic message to those customers. Concludes that the holistic nature of design and its informed status could serve to achieve a more coherent offer to the customer, which takes cognisance of customer feedback, the competitive environment and the skills and resources available to the organisation. |
| DOI Link: | 10.1108/09590559910258571 |
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| Licence URL(s): | http://www.rioxx.net/licenses/under-embargo-all-rights-reserved |
| File | Description | Size | Format | |
|---|---|---|---|---|
| 1999 - differentiation by design - the importance of design in retailer repositioning and differentiation.pdf | Fulltext - Published Version | 113.94 kB | Adobe PDF | Under Embargo until 3000-12-01 Request a copy |
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