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dc.contributor.authorDoyle, Stephen A-
dc.contributor.authorBroadbridge, Adelina-
dc.description.abstractThe importance of design as a composite in the strategic mix is often undervalued or ignored by retailers, yet it may present a significant competitive tool by which small/medium-sized retailers can compete more effectively. Considers the significance of design factors to customers in influencing their perception of and satisfaction with a retail chain, and how recognition of these factors might serve to address differences in perception between the company and its customers and communicate a holistic message to those customers. Concludes that the holistic nature of design and its informed status could serve to achieve a more coherent offer to the customer, which takes cognisance of customer feedback, the competitive environment and the skills and resources available to the organisation.en_UK
dc.relationDoyle SA & Broadbridge A (1999) Differentiation by design: the importance of design in retailer repositioning and differentiation, International Journal of Retail and Distribution Management, 27 (2), pp. 72-83.-
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.-
dc.subjectSmall to-medium-sized enterprisesen_UK
dc.subjectStrategic planningen_UK
dc.titleDifferentiation by design: the importance of design in retailer repositioning and differentiationen_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreasonThe publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.-
dc.citation.jtitleInternational Journal of Retail and Distribution Management-
dc.type.statusPublisher version (final published refereed version)-
dc.contributor.affiliationUniversity of Stirling-
dc.contributor.affiliationManagement Work and Organisation-
Appears in Collections:Management, Work and Organisation Journal Articles

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