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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/17830
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dc.contributor.authorDoyle, Stephen Aen_UK
dc.contributor.authorBroadbridge, Adelinaen_UK
dc.date.accessioned2014-02-21T03:28:00Z-
dc.date.available2014-02-21T03:28:00Zen_UK
dc.date.issued1999en_UK
dc.identifier.urihttp://hdl.handle.net/1893/17830-
dc.description.abstractThe importance of design as a composite in the strategic mix is often undervalued or ignored by retailers, yet it may present a significant competitive tool by which small/medium-sized retailers can compete more effectively. Considers the significance of design factors to customers in influencing their perception of and satisfaction with a retail chain, and how recognition of these factors might serve to address differences in perception between the company and its customers and communicate a holistic message to those customers. Concludes that the holistic nature of design and its informed status could serve to achieve a more coherent offer to the customer, which takes cognisance of customer feedback, the competitive environment and the skills and resources available to the organisation.en_UK
dc.language.isoenen_UK
dc.publisherEmeralden_UK
dc.relationDoyle SA & Broadbridge A (1999) Differentiation by design: the importance of design in retailer repositioning and differentiation. International Journal of Retail and Distribution Management, 27 (2), pp. 72-83. https://doi.org/10.1108/09590559910258571en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectCommunicationsen_UK
dc.subjectDifferentiationen_UK
dc.subjectPerceptionsen_UK
dc.subjectRetailingen_UK
dc.subjectSmall to-medium-sized enterprisesen_UK
dc.subjectStrategic planningen_UK
dc.titleDifferentiation by design: the importance of design in retailer repositioning and differentiationen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate3000-12-01en_UK
dc.rights.embargoreason[1999 - differentiation by design - the importance of design in retailer repositioning and differentiation.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1108/09590559910258571en_UK
dc.citation.jtitleInternational Journal of Retail and Distribution Managementen_UK
dc.citation.issn0959-0552en_UK
dc.citation.volume27en_UK
dc.citation.issue2en_UK
dc.citation.spage72en_UK
dc.citation.epage83en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emaila.m.broadbridge@stir.ac.uken_UK
dc.contributor.affiliationUniversity of Stirlingen_UK
dc.contributor.affiliationManagement, Work and Organisationen_UK
dc.identifier.scopusid2-s2.0-24644479310en_UK
dc.identifier.wtid665193en_UK
dc.contributor.orcid0000-0001-8142-1568en_UK
dcterms.dateAccepted1999-12-31en_UK
dc.date.filedepositdate2013-11-27en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorDoyle, Stephen A|en_UK
local.rioxx.authorBroadbridge, Adelina|0000-0001-8142-1568en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate3000-12-01en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filename1999 - differentiation by design - the importance of design in retailer repositioning and differentiation.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0959-0552en_UK
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