Please use this identifier to cite or link to this item:
Appears in Collections:Management, Work and Organisation Journal Articles
Peer Review Status: Refereed
Title: Differentiation by design: the importance of design in retailer repositioning and differentiation
Author(s): Doyle, Stephen A
Broadbridge, Adelina
Contact Email:
Keywords: Communications
Small to-medium-sized enterprises
Strategic planning
Issue Date: 1999
Date Deposited: 27-Nov-2013
Citation: Doyle SA & Broadbridge A (1999) Differentiation by design: the importance of design in retailer repositioning and differentiation. International Journal of Retail and Distribution Management, 27 (2), pp. 72-83.
Abstract: The importance of design as a composite in the strategic mix is often undervalued or ignored by retailers, yet it may present a significant competitive tool by which small/medium-sized retailers can compete more effectively. Considers the significance of design factors to customers in influencing their perception of and satisfaction with a retail chain, and how recognition of these factors might serve to address differences in perception between the company and its customers and communicate a holistic message to those customers. Concludes that the holistic nature of design and its informed status could serve to achieve a more coherent offer to the customer, which takes cognisance of customer feedback, the competitive environment and the skills and resources available to the organisation.
DOI Link: 10.1108/09590559910258571
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Licence URL(s):

Files in This Item:
File Description SizeFormat 
1999 - differentiation by design - the importance of design in retailer repositioning and differentiation.pdfFulltext - Published Version113.94 kBAdobe PDFUnder Embargo until 3000-12-01    Request a copy

Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.

This item is protected by original copyright

Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved

If you believe that any material held in STORRE infringes copyright, please contact providing details and we will remove the Work from public display in STORRE and investigate your claim.