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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/1708
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dc.contributor.authorSmith, Andrewen_UK
dc.contributor.authorSparks, Leighen_UK
dc.date.accessioned2013-08-05T00:53:16Z-
dc.date.available2013-08-05T00:53:16Z-
dc.date.issued2009-06en_UK
dc.identifier.urihttp://hdl.handle.net/1893/1708-
dc.description.abstractIn most retailer loyalty schemes, cardholders obtain ‘points’ based on their purchases. These points may be redeemed for rewards. This paper uses individual cardholder transaction records from a leading UK retailer and a related qualitative study to investigate this redemption behaviour. It provides a description and taxonomy of reward redemption behaviour, including non-redemption. Amongst those that do redeem points, different types of redemption behaviour are found. Cluster analysis produced a three cluster solution. Explanations of this behaviour and the taxonomy are developed through the qualitative research. Implications for loyalty scheme management and research into loyalty schemes are identified.en_UK
dc.language.isoenen_UK
dc.publisherWiley-Blackwell / British Academy of Managementen_UK
dc.relationSmith A & Sparks L (2009) Reward Redemption Behaviour in Retail Loyalty Schemes. British Journal of Management, 20 (2), pp. 204-218. https://doi.org/10.1111/j.1467-8551.2008.00561.xen_UK
dc.rightsPublished in the British Journal of Management. Copyright: Wiley-Blackwell / British Academy of Management.; The definitive version is available at www3.interscience.wiley.comen_UK
dc.subjectloyalty schemesen_UK
dc.subjectretailingen_UK
dc.subjectconsumer behaviouren_UK
dc.subjectredemptionen_UK
dc.subjectmanagementen_UK
dc.subjectBusiness logisticsen_UK
dc.subjectDelivery of goods Managementen_UK
dc.subjectIndustrial managementen_UK
dc.subjectBusiness logisticsen_UK
dc.titleReward Redemption Behaviour in Retail Loyalty Schemesen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2011-07-31en_UK
dc.rights.embargoreason[BJM Final Version June 2007.pdf] Publisher conditions require a 24 month embargo.en_UK
dc.identifier.doi10.1111/j.1467-8551.2008.00561.xen_UK
dc.citation.jtitleBritish Journal of Managementen_UK
dc.citation.issn1467-8551en_UK
dc.citation.issn1045-3172en_UK
dc.citation.volume20en_UK
dc.citation.issue2en_UK
dc.citation.spage204en_UK
dc.citation.epage218en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.author.emailleigh.sparks@stir.ac.uken_UK
dc.contributor.affiliationUniversity of Nottinghamen_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.identifier.isiWOS:000265934200005en_UK
dc.identifier.scopusid2-s2.0-65649116196en_UK
dc.identifier.wtid808004en_UK
dc.contributor.orcid0000-0002-9280-3219en_UK
dcterms.dateAccepted2009-06-30en_UK
dc.date.filedepositdate2009-10-19en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionAMen_UK
local.rioxx.authorSmith, Andrew|en_UK
local.rioxx.authorSparks, Leigh|0000-0002-9280-3219en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2011-07-31en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||2011-07-30en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/all-rights-reserved|2011-07-31|en_UK
local.rioxx.filenameBJM Final Version June 2007.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source1045-3172en_UK
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