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dc.contributor.authorReutterer, Thomasen_UK
dc.contributor.authorTeller, Christophen_UK
dc.description.abstractPurpose – The purpose of the paper is to identify store format attributes that impact on store format choice when consumers conduct fill-in or major trips to buy groceries. By doing so, we take into consideration that consumers patronise multiple (store based) formats depending on the shopping situation operationalised by the type of shopping trip. Design/methodology/approach – The paper adopts the conceptual framework of random utility theory via application of a multinomial logit modelling framework. The analysis is based on a survey of 408 consumers representing households in a clearly defined central European retail area. Findings – The results reveal a considerable moderating effect of the shopping situation on the relationship between perceived store format attributes and store format choice. Consumers’ utilities are significantly higher for discount stores and hypermarkets when conducting major trips. To the contrary, supermarkets are preferred for fill-in trips in the focussed retail market. Merchandise-related attributes of store formats have a higher impact on the utility formation regarding major-trips, whereas service- and convenience-related attributes do so with regards to fill-in trips. Research limitations/implications – The findings can only be generalised to retail markets with similar characteristics to the one under study. It is highly concentrated, contains a considerable share of small size retail stores, it is urban and has clear cut boundaries due to its geographical location. Originality/value – This paper considers the fact that consumers patronise multiple store formats and investigates the moderating effect of the shopping situation – operationalised by different types of shopping trips – on store format choice.en_UK
dc.relationReutterer T & Teller C (2009) Store Format Choice and Shopping Trip Types. International Journal of Retail and Distribution Management, 37 (8), pp. 695-710.
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author; you can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.subjectconsumer behaviouren_UK
dc.subjectshop designen_UK
dc.subjectutility theoryen_UK
dc.subjectConsumption (Economics)en_UK
dc.subjectConsumer behavioren_UK
dc.titleStore Format Choice and Shopping Trip Typesen_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreason[ReuttererTeller2009.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.citation.jtitleInternational Journal of Retail and Distribution Managementen_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.affiliationVienna University of Economics And Business Administrationen_UK
dc.contributor.affiliationMarketing & Retailen_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorReutterer, Thomas|en_UK
local.rioxx.authorTeller, Christoph|en_UK
local.rioxx.projectInternal Project|University of Stirling|
Appears in Collections:Marketing and Retail Journal Articles

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