|Appears in Collections:||Marketing and Retail Book Chapters and Sections|
|Title:||sweatyBetty: by women, for women|
|Citation:||Sparks L (2007) sweatyBetty: by women, for women. In: Chadwick S, Arthur D (ed.). International Cases in the Business of Sport , Oxford, UK: Butterworth-Heinemann, pp. 60-72.|
|Abstract:||Retail sports goods shops can be intimidatingly masculine. This case examines the origins, strategy, development and operations of sweatyBetty, a small women-only 'activewear boutique' retail chain. It addresses some of the distinctive and innovative factors in the business and invites consideration of its past and future development.|
|Rights:||The publisher has not responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.|
|Sparks_2008_sweatyBetty.pdf||98.63 kB||Adobe PDF||Under Permanent Embargo Request a copy|
Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.
This item is protected by original copyright
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
If you believe that any material held in STORRE infringes copyright, please contact email@example.com providing details and we will remove the Work from public display in STORRE and investigate your claim.