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dc.contributor.authorSparks, Leighen_UK
dc.contributor.editorChadwick, Sen_UK
dc.contributor.editorArthur, Den_UK
dc.description.abstractRetail sports goods shops can be intimidatingly masculine. This case examines the origins, strategy, development and operations of sweatyBetty, a small women-only 'activewear boutique' retail chain. It addresses some of the distinctive and innovative factors in the business and invites consideration of its past and future development.en_UK
dc.relationSparks L (2007) sweatyBetty: by women, for women. In: Chadwick S & Arthur D (eds.) International Cases in the Business of Sport. Oxford, UK: Butterworth-Heinemann, pp. 60-72.
dc.rightsThe publisher has not responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.titlesweatyBetty: by women, for womenen_UK
dc.typePart of book or chapter of booken_UK
dc.rights.embargoreason[Sparks_2008_sweatyBetty.pdf] : The publisher has not responded to our queries. This work cannot be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.type.statusVoR - Version of Recorden_UK
dc.citation.btitleInternational Cases in the Business of Sporten_UK
dc.citation.conferencelocationOxford, UKen_UK
dc.publisher.addressOxford, UKen_UK
dc.contributor.affiliationMarketing & Retailen_UK
Appears in Collections:Marketing and Retail Book Chapters and Sections

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