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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11838
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dc.contributor.authorSmith, Andrewen_UK
dc.contributor.authorSparks, Leighen_UK
dc.contributor.authorHart, Susanen_UK
dc.contributor.authorTzokas, Nikolaosen_UK
dc.date.accessioned2013-08-04T23:15:33Z-
dc.date.available2013-08-04T23:15:33Zen_UK
dc.date.issued2004en_UK
dc.identifier.urihttp://hdl.handle.net/1893/11838-
dc.description.abstractCustomer loyalty as a concept is inherently attractive to retail businesses. In many companies however, customer loyalty is operationalised through the activities of an often part-time and transient workforce. The case illustration presented here, and in particular the analysis of employee responses on issues of loyalty scheme construction and operation, raises two main issues. For any retailer operating a loyalty scheme, these findings raise considerable management implications.en_UK
dc.language.isoenen_UK
dc.publisherEmeralden_UK
dc.relationSmith A, Sparks L, Hart S & Tzokas N (2004) Delivering customer loyalty schemes in retailing: exploring the employee dimension. International Journal of Retail and Distribution Management, 32 (4), pp. 190-204. https://doi.org/10.1108/09590550410528962en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectCompetitive strategyen_UK
dc.subjectCustomer loyaltyen_UK
dc.subjectEmployeesen_UK
dc.subjectLearningen_UK
dc.subjectRetailingen_UK
dc.subjectUnited Kingdomen_UK
dc.titleDelivering customer loyalty schemes in retailing: exploring the employee dimensionen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate3000-12-01en_UK
dc.rights.embargoreason[Sparks_2004_Delivering_customer_loyalty_schemes.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1108/09590550410528962en_UK
dc.citation.jtitleInternational Journal of Retail and Distribution Managementen_UK
dc.citation.issn0959-0552en_UK
dc.citation.volume32en_UK
dc.citation.issue4en_UK
dc.citation.spage190en_UK
dc.citation.epage204en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailleigh.sparks@stir.ac.uken_UK
dc.contributor.affiliationUniversity of Nottinghamen_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.contributor.affiliationUniversity of Strathclydeen_UK
dc.contributor.affiliationUniversity of East Angliaen_UK
dc.identifier.scopusid2-s2.0-84986083704en_UK
dc.identifier.wtid716709en_UK
dc.contributor.orcid0000-0002-9280-3219en_UK
dcterms.dateAccepted2004-12-31en_UK
dc.date.filedepositdate2013-04-10en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorSmith, Andrew|en_UK
local.rioxx.authorSparks, Leigh|0000-0002-9280-3219en_UK
local.rioxx.authorHart, Susan|en_UK
local.rioxx.authorTzokas, Nikolaos|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate3000-12-01en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameSparks_2004_Delivering_customer_loyalty_schemes.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0959-0552en_UK
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