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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11836
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dc.contributor.authorSmith, Andrewen_UK
dc.contributor.authorSparks, Leighen_UK
dc.date.accessioned2013-08-05T01:02:29Z-
dc.date.available2013-08-05T01:02:29Zen_UK
dc.date.issued2004en_UK
dc.identifier.urihttp://hdl.handle.net/1893/11836-
dc.description.abstractLoyalty is a multi-faceted construct. Much of the research on loyalty considers aggregate aspects and dimensions. Here, the individual record of one loyalty cardholder is subjected to examination, analysis and interpretation. The aim is not to generalize but rather to explore meanings of loyalty at a micro level. By building up a picture of an individual we illustrate the richness of such data for businesses and researchers, but in so doing question how ethical such an approach is (including for researchers).en_UK
dc.language.isoenen_UK
dc.publisherWestburn Publishers / Academy of Marketing / Taylor & Francis (Routledge)en_UK
dc.relationSmith A & Sparks L (2004) All About Eve?. Journal of Marketing Management, 20 (3-4), pp. 363-385. https://doi.org/10.1362/026725704323080452en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectloyaltyen_UK
dc.subjectretailingen_UK
dc.subjectdataen_UK
dc.subjectprivacyen_UK
dc.subjectconsumer behaviouren_UK
dc.subjectindividualizationen_UK
dc.titleAll About Eve?en_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate3000-12-01en_UK
dc.rights.embargoreason[Sparks_2004_All_About_Eve.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1362/026725704323080452en_UK
dc.citation.jtitleJournal of Marketing Managementen_UK
dc.citation.issn1472-1376en_UK
dc.citation.issn0267-257Xen_UK
dc.citation.volume20en_UK
dc.citation.issue3-4en_UK
dc.citation.spage363en_UK
dc.citation.epage385en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailleigh.sparks@stir.ac.uken_UK
dc.contributor.affiliationUniversity of Nottinghamen_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.identifier.wtid716725en_UK
dc.contributor.orcid0000-0002-9280-3219en_UK
dcterms.dateAccepted2004-12-31en_UK
dc.date.filedepositdate2013-04-10en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorSmith, Andrew|en_UK
local.rioxx.authorSparks, Leigh|0000-0002-9280-3219en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate3000-12-01en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameSparks_2004_All_About_Eve.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0267-257Xen_UK
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