|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Beschreibung, Analyse und Bewertung von Instore-Logistikprozessen|
|Citation:||Kotzab H, Reiner G & Teller C (2007) Beschreibung, Analyse und Bewertung von Instore-Logistikprozessen, Zeitschrift fur Betriebswirtschaft, 77 (11), pp. 1135-1158.|
|Abstract:||The logistics processes which occur in a retail outlet are discussed in the literature as retail specific intra-log systems (Instore-Logistics). This paper examines the processes of such a specific intra-log system and suggests a specific process design that allows efficient instore-logistic operations. Therefore, a multi-step analysis approach which measures the efficiency of instore-logistics is applied and, based on a succeeding process analysis, important improvement areas are presented.|
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|IIIa_4_HkGrCt_ZFB_2007.pdf||2.7 MB||Adobe PDF||Under Permanent Embargo Request a copy|
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