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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: The Evolving Concept of Retail Attractiveness: what makes retail agglomerations attractive when customers shop at them?
Author(s): Teller, Christoph
Reutterer, Thomas
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Keywords: retail agglomerations
retail attractiveness
situational effects
Consumer behavior
Consumption (Economics)
Issue Date: May-2008
Date Deposited: 11-May-2009
Citation: Teller C & Reutterer T (2008) The Evolving Concept of Retail Attractiveness: what makes retail agglomerations attractive when customers shop at them?. Journal of Retailing and Consumer Services, 15 (3), pp. 127-143.;
Abstract: This paper attempts to contribute to a more thorough understanding of the on-site (in vivo) evaluation of retail agglomerations once shoppers have already made their destination choices. To address this issue, a modification of more conventional concepts of retail attractiveness that considers situational contexts is proposed and empirically tested. The survey comprised more than 2,000 on-site interviews of customers of an inner city shopping street and a competing peripheral shopping mall. The results show that the tenant mix and the atmosphere, unlike parking and accessibility, exert a major impact on distinct dimensions of perceived attractiveness. Furthermore, the empirical findings provide evidence that factors characterizing aspects of the individual shopping situation significantly affect on-site evaluation. Some methodological limitations and future research directions are also discussed.
DOI Link: 10.1016/j.jretconser.2007.03.003
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