|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||The internationalizing smaller craft firm - Insights from the marketing/entrepreneurship interface|
|Citation:||Fillis I (2004) The internationalizing smaller craft firm - Insights from the marketing/entrepreneurship interface, International Small Business Journal, 22 (1), pp. 57-82.|
|Abstract:||Craft sector analysis was carried out in order to determine the range of factors impinging upon domestic and export market behaviour. Existing craft sector research is practitioner specific, with little evidence of theoretical rigour. Internationalization theories are discussed, and the conclusion made that the majority of these frameworks fail to readily explain smaller firm internationalization behaviour generally and craft firm behaviour in particular. A pluralistic research methodology was followed. Quantitative results identified the majority of firms as micro-enterprises with those firms exhibiting entrepreneurial flair achieving significant amounts of turnover, despite severe resource constraints. The main export markets were European Union countries and North America. Combining the qualitative and quantitative results enabled profiling of craft firm types. Four orientations were uncovered: the entrepreneur, the idealist, the 'lifestyler' and the latecomer. Implications include promotion of the belief that the Marketing/Entrepreneurship interface paradigm provides additional understanding of smaller firm internationalization.|
|Rights:||The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.|
|Fillis_2004_The_Internationalizing_Smaller_Craft_Firm.pdf||197.96 kB||Adobe PDF||Under Permanent Embargo Request a copy|
Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.
This item is protected by original copyright
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
If you believe that any material held in STORRE infringes copyright, please contact firstname.lastname@example.org providing details and we will remove the Work from public display in STORRE and investigate your claim.