|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||A portrait of Morris Holbrook|
|Citation:||Bradshaw A & Brownlie D (2009) A portrait of Morris Holbrook. Marketing Theory, 9 (3), pp. 373-374. https://doi.org/10.1177/1470593109341628|
|Abstract:||First paragraph: In celebration of Morris Holbrook's lifetime contribution to the advancement of marketing scholarship, we have produced an aural portrait of the man that seeks to convey some of the vitality, intelligence and generosity of his famed persona. We have compiled our portrait from interviews and recording sessions made during a week-long immersion with Morris the thinker, writer and musician in his Upper West apartment in New York's Manhattan and at his desk in nearby Columbia University.|
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