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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Corporate social responsibility in the Scottish Premier League: Context and motivation
Author(s): Hamil, Sean
Morrow, Stephen
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Keywords: Business of football
corporate social responsibility
football and the community
stakeholder management
Scottish Premier League
Issue Date: Apr-2011
Date Deposited: 3-Oct-2012
Citation: Hamil S & Morrow S (2011) Corporate social responsibility in the Scottish Premier League: Context and motivation. European Sport Management Quarterly, 11 (2), pp. 143-170.
Abstract: Widespread acceptance of football club businesses as stakeholder organizations suggests that clubs might be expected to embrace corporate social responsibility (CSR). Focusing on Scottish Premier League (SPL) clubs, this study provides empirical evidence of CSR engagement and motivation. We argue that these clubs are well positioned to act as vehicles to deliver CSR because of their community embeddedness and the strength of their stakeholder relationships. For CSR actions to occur, findings suggest they must be driven by (a) the normative expectations of executives or stakeholders, (b) a response to wider social agendas, or (c) potential economic benefit. Evidence of each of these sources of motivation is presented in this article. Findings also suggest that enhanced communication of CSR activities provides an opportunity to improve stakeholder accountability within a corporate governance structure and facilitate the development of relational partnerships and networks.
DOI Link: 10.1080/16184742.2011.559136
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