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Appears in Collections:Psychology Journal Articles
Peer Review Status: Refereed
Title: Living Organ Donation: the Effect of Message Frame on an Altruistic Behaviour
Author(s): McGregor, Lesley M
Ferguson, Eamonn
O'Carroll, Ronan
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Keywords: living donation
message frame
Issue Date: Sep-2012
Publisher: SAGE
Citation: McGregor LM, Ferguson E & O'Carroll R (2012) Living Organ Donation: the Effect of Message Frame on an Altruistic Behaviour, Journal of Health Psychology, 17 (6), pp. 821-832.
Abstract: Objective: This experimental study investigates the impact of message frame and risk perceptions upon willingness to consider living organ donation. Design: A 2 (gain vs. loss) by 2 (liver vs. kidney) by 2 (involved vs. not involved) between-group study was conducted. Method: Eighty-seven participants completed a questionnaire after reading a vignette designed to invite participants to consider living kidney or liver donation. Results: Within a gain frame scenario, willingness to donate was significantly higher when the risk of donating was lower. Conclusion: The results have important implications for the generalizability of framing theories and the promotion of living organ donation.
Type: Journal Article
DOI Link:
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: University of Stirling
University of Nottingham

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