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|Appears in Collections:||Psychology Journal Articles|
|Peer Review Status: ||Refereed|
|Title: ||Living Organ Donation: the Effect of Message Frame on an Altruistic Behaviour|
|Author(s): ||McGregor, Lesley M|
|Contact Email: ||firstname.lastname@example.org|
|Keywords: ||living donation|
|Issue Date: ||Sep-2012|
|Citation: ||McGregor LM, Ferguson E & O'Carroll R (2012) Living Organ Donation: the Effect of Message Frame on an Altruistic Behaviour, Journal of Health Psychology, 17 (6), pp. 821-832.|
|Abstract: ||Objective: This experimental study investigates the impact of message frame and risk perceptions upon willingness to consider living organ donation.
Design: A 2 (gain vs. loss) by 2 (liver vs. kidney) by 2 (involved vs. not involved) between-group study was conducted.
Method: Eighty-seven participants completed a questionnaire after reading a vignette designed to invite participants to consider living kidney or liver donation.
Results: Within a gain frame scenario, willingness to donate was significantly higher when the risk of donating was lower.
Conclusion: The results have important implications for the generalizability of framing theories and the promotion of living organ donation.|
|Type: ||Journal Article|
|DOI Link: ||http://dx.doi.org/10.1177/1359105311423862|
|Rights: ||The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.|
|Affiliation: ||University of Stirling|
University of Nottingham
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