Please use this identifier to cite or link to this item:
Appears in Collections:Psychology Journal Articles
Peer Review Status: Refereed
Title: Living Organ Donation: the Effect of Message Frame on an Altruistic Behaviour
Author(s): McGregor, Lesley M
Ferguson, Eamonn
O'Carroll, Ronan
Contact Email:
Keywords: living donation
message frame
Medical ethics
Issue Date: Sep-2012
Date Deposited: 24-Sep-2012
Citation: McGregor LM, Ferguson E & O'Carroll R (2012) Living Organ Donation: the Effect of Message Frame on an Altruistic Behaviour. Journal of Health Psychology, 17 (6), pp. 821-832.
Abstract: Objective: This experimental study investigates the impact of message frame and risk perceptions upon willingness to consider living organ donation. Design: A 2 (gain vs. loss) by 2 (liver vs. kidney) by 2 (involved vs. not involved) between-group study was conducted. Method: Eighty-seven participants completed a questionnaire after reading a vignette designed to invite participants to consider living kidney or liver donation. Results: Within a gain frame scenario, willingness to donate was significantly higher when the risk of donating was lower. Conclusion: The results have important implications for the generalizability of framing theories and the promotion of living organ donation.
DOI Link: 10.1177/1359105311423862
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Licence URL(s):

Files in This Item:
File Description SizeFormat 
ocarroll_JHP_2012.pdfFulltext - Published Version803.79 kBAdobe PDFUnder Embargo until 2999-12-22    Request a copy

Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.

This item is protected by original copyright

Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved

If you believe that any material held in STORRE infringes copyright, please contact providing details and we will remove the Work from public display in STORRE and investigate your claim.