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dc.contributor.authorMcGloin, Aileenen_UK
dc.contributor.authorDelaney, Liamen_UK
dc.contributor.authorHudson, Eibhlinen_UK
dc.contributor.authorWall, Patricken_UK
dc.description.abstractA chronology of food scares combined with a rapid, unchecked, rise in lifestyle-related diseases such as obesity highlights the need for a focus on effective food risk communication. However, food risk communication is highly complex. Many factors will affect its success, including the demeanour and conduct of the source, its transparency, interaction with the public, acknowledgement of risks and timely disclosure. How the message is developed is also important in terms of language, style and pretesting with target audiences, as is the choice of appropriate channels for reaching target audiences. Finally, there are many personal factors that may affect risk perception such as previous experience, knowledge, attitudes and beliefs, personality, psychological factors and socio-demographic factors, many of which remain unexplored. While there is evidence that campaigns that communicate health risk have been associated with behaviour change in relation to major public health and safety issues in the past, it is unknown at this stage whether targeting risk information based on risk-perception segmentation can increase the effectiveness of the messages.en_UK
dc.publisherCambridge University Press for the Nutrition Societyen_UK
dc.relationMcGloin A, Delaney L, Hudson E & Wall P (2009) Session 5: Nutrition communication: The challenge of effective food risk communication. Proceedings of the Nutrition Society, 68 (2), pp. 135-141.
dc.rightsPublisher policy allows this work to be made available in this repository. Published in Proceedings of the Nutrition Society, Volume 68, Issue 02, pp. 135-141, May 2009 by Cambridge University Press . The original publication is available at
dc.subjectRisk communicationen_UK
dc.subjectRisk perceptionen_UK
dc.subjectAudience segmentationen_UK
dc.titleSession 5: Nutrition communication: The challenge of effective food risk communicationen_UK
dc.typeJournal Articleen_UK
dc.citation.jtitleProceedings of the Nutrition Societyen_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.affiliationUniversity College Dublin (UCD)en_UK
dc.contributor.affiliationUniversity College Dublin (UCD)en_UK
dc.contributor.affiliationUniversity College Dublin (UCD)en_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorMcGloin, Aileen|en_UK
local.rioxx.authorDelaney, Liam|en_UK
local.rioxx.authorHudson, Eibhlin|en_UK
local.rioxx.authorWall, Patrick|en_UK
local.rioxx.projectInternal Project|University of Stirling|
Appears in Collections:Economics Journal Articles

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