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dc.contributor.authorDaza-LeTouze, Claudia-
dc.contributor.authorBrownlie, Douglas-
dc.contributor.authorHewer, Paul-
dc.contributor.authorKerrigan, Finola-
dc.contributor.editorPatterson, A-
dc.contributor.editorOakes, S-
dc.description.abstractDuring his life and after his death, Andy Warhol was synonymous in arts circles with controversy and celebrity. In 1971 David Bowie sang "Andy Warhol, silver screen!" Warhol was the ‘pope of pop' and his iconic status continues to this day, long after his untimely death in 1987. The 1960s, that incipient era of McLuhan and the febrile mass-media eco-system, saw his visionary work transform our understanding of aesthetics, authenticity and art situated in the material culture of the everyday. Like others before him, he reminds us that the institutionalized gaze is dangerously myopic and disenfranchising. In this paper we draw on published accounts of Warhol's career and his rise to fame as the basis of developing an account of human branding as ‘celebritisation'. In doing so, we draw on consumer research, studies of celebrity and fame and published texts on Warhol's work and life.en_UK
dc.publisherAcademy of Marketing-
dc.relationDaza-LeTouze C, Brownlie D, Hewer P & Kerrigan F (2011) 'Warhol': 'Celebritisation' as Human Branding In: Patterson A, Oakes S (ed.) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Liverpool: Academy of Marketing. Academy of Marketing Conference 2011: Marketing Field Forever, 5.7.2011 - 7.7.2011, University of Liverpool Management School, Liverpool.-
dc.rightsPaper presented at the annual Academy of Marketing Conference, Marketing Fields Forever. The papers are entirely in the public domain, and are available to access by the general public.
dc.title'Warhol': 'Celebritisation' as Human Brandingen_UK
dc.typeConference Paperen_UK
dc.type.statusAuthor Version-
dc.citation.btitleProceedings of the Academy of Marketing Conference 2011: Marketing Field Forever-
dc.citation.conferencelocationUniversity of Liverpool Management School, Liverpool-
dc.citation.conferencenameAcademy of Marketing Conference 2011: Marketing Field Forever-
dc.contributor.affiliationKing's College London-
dc.contributor.affiliationMarketing and Retail Division-
dc.contributor.affiliationUniversity of Strathclyde-
dc.contributor.affiliationUniversity of Birmingham-
Appears in Collections:Marketing and Retail Conference Papers and Proceedings

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