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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/7120
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dc.contributor.authorDaza-LeTouze, Claudiaen_UK
dc.contributor.authorBrownlie, Douglasen_UK
dc.contributor.authorHewer, Paulen_UK
dc.contributor.authorKerrigan, Finolaen_UK
dc.contributor.editorPatterson, Aen_UK
dc.contributor.editorOakes, Sen_UK
dc.date.accessioned2017-12-14T23:33:04Z-
dc.date.available2017-12-14T23:33:04Z-
dc.date.issued2011en_UK
dc.identifier.urihttp://hdl.handle.net/1893/7120-
dc.description.abstractDuring his life and after his death, Andy Warhol was synonymous in arts circles with controversy and celebrity. In 1971 David Bowie sang "Andy Warhol, silver screen!" Warhol was the ‘pope of pop' and his iconic status continues to this day, long after his untimely death in 1987. The 1960s, that incipient era of McLuhan and the febrile mass-media eco-system, saw his visionary work transform our understanding of aesthetics, authenticity and art situated in the material culture of the everyday. Like others before him, he reminds us that the institutionalized gaze is dangerously myopic and disenfranchising. In this paper we draw on published accounts of Warhol's career and his rise to fame as the basis of developing an account of human branding as ‘celebritisation'. In doing so, we draw on consumer research, studies of celebrity and fame and published texts on Warhol's work and life.en_UK
dc.language.isoenen_UK
dc.publisherAcademy of Marketingen_UK
dc.relationDaza-LeTouze C, Brownlie D, Hewer P & Kerrigan F (2011) 'Warhol': 'Celebritisation' as Human Branding. In: Patterson A & Oakes S (eds.) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing Conference 2011: Marketing Field Forever, University of Liverpool Management School, Liverpool, 05.07.2011-07.07.2011. Liverpool: Academy of Marketing. http://www.academyofmarketing.org/conference-2011/documentation.htmlen_UK
dc.rightsPaper presented at the annual Academy of Marketing Conference, Marketing Fields Forever. The papers are entirely in the public domain, and are available to access by the general public. https://marketing.conference-services.net/programme.asp?conferenceID=2342&action=prog_list&session=15805en_UK
dc.title'Warhol': 'Celebritisation' as Human Brandingen_UK
dc.typeConference Paperen_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.identifier.urlhttp://www.academyofmarketing.org/conference-2011/documentation.htmlen_UK
dc.author.emaildb3@stir.ac.uken_UK
dc.citation.btitleProceedings of the Academy of Marketing Conference 2011: Marketing Field Foreveren_UK
dc.citation.conferencedates2011-07-05 - 2011-07-07en_UK
dc.citation.conferencelocationUniversity of Liverpool Management School, Liverpoolen_UK
dc.citation.conferencenameAcademy of Marketing Conference 2011: Marketing Field Foreveren_UK
dc.citation.date31/12/2011en_UK
dc.citation.isbn978-0-9561122-34en_UK
dc.publisher.addressLiverpoolen_UK
dc.contributor.affiliationKing's College Londonen_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.contributor.affiliationUniversity of Strathclydeen_UK
dc.contributor.affiliationUniversity of Birminghamen_UK
dc.identifier.wtid766591en_UK
dcterms.dateAccepted2011-12-31en_UK
dc.date.filedepositdate2012-07-27en_UK
rioxxterms.typeConference Paper/Proceeding/Abstracten_UK
rioxxterms.versionAMen_UK
local.rioxx.authorDaza-LeTouze, Claudia|en_UK
local.rioxx.authorBrownlie, Douglas|en_UK
local.rioxx.authorHewer, Paul|en_UK
local.rioxx.authorKerrigan, Finola|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.contributorPatterson, A|en_UK
local.rioxx.contributorOakes, S|en_UK
local.rioxx.freetoreaddate2012-07-27en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/all-rights-reserved|2012-07-27|en_UK
local.rioxx.filenameAM2011_0352_paper.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source978-0-9561122-34en_UK
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