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Appears in Collections:Communications, Media and Culture Journal Articles
Peer Review Status: Refereed
Title: Young People's Attitudes towards and Evaluations of Mobile TV
Other Titles: Actitudes y valoraciones de los jóvenes ante la TV móvil
Author(s): Mendiz Noguero, Alfonso
de Aguilera Moyano, Miguel
Borges Rey, Eddy
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Keywords: Mobile TV
cultural practices
digital contents
imaginative appropriation
communicative scenarios
Mobile television Social aspects
Young adults
Issue Date: Mar-2011
Date Deposited: 6-Mar-2012
Citation: Mendiz Noguero A, de Aguilera Moyano M & Borges Rey E (2011) Young People's Attitudes towards and Evaluations of Mobile TV [Actitudes y valoraciones de los jóvenes ante la TV móvil]. Comunicar, 36 (XVIII), pp. 77-85.
Abstract: Mobile communication systems are responsible for the significant changes that are taking place in cultural practices. The mobile phone has established itself as a portable, multi-use, interactive device that individuals use to enable them to manage important aspects of their work and leisure time. This article is based on research that aims to under- stand the phenomenon of mobile TV, the related trends (in terms of experiences, ideas, and models), and the type of user that operates this device. This article also analyses the values and perceptions of users as well as the benefits and drawbacks they encounter when using mobile TV. The study develops a mobile TV content test by using a viewing experience among 100 students from the universities of Malaga and Seville, in Spain. Structured questionnaires with closed questions are used with qualitative techniques that promote virtual discussion in forums that focuses on face-to-face groups. Altogether, the study has enabled the development of a theoretical model of the phenomenon of mobile TV, and has classified user preferences in terms of ergonomic technology, delivery dynamics, the economic value of services, and consumption patterns and scenarios. The main results focus on participants' evaluations of mobile media narrative and the cross-platform experience.
DOI Link: 10.3916/C36-2011-02-08
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