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dc.contributor.authorMendiz Noguero, Alfonsoen_UK
dc.contributor.authorde Aguilera Moyano, Miguelen_UK
dc.contributor.authorBorges Rey, Eddyen_UK
dc.description.abstractMobile communication systems are responsible for the significant changes that are taking place in cultural practices. The mobile phone has established itself as a portable, multi-use, interactive device that individuals use to enable them to manage important aspects of their work and leisure time. This article is based on research that aims to under- stand the phenomenon of mobile TV, the related trends (in terms of experiences, ideas, and models), and the type of user that operates this device. This article also analyses the values and perceptions of users as well as the benefits and drawbacks they encounter when using mobile TV. The study develops a mobile TV content test by using a viewing experience among 100 students from the universities of Malaga and Seville, in Spain. Structured questionnaires with closed questions are used with qualitative techniques that promote virtual discussion in forums that focuses on face-to-face groups. Altogether, the study has enabled the development of a theoretical model of the phenomenon of mobile TV, and has classified user preferences in terms of ergonomic technology, delivery dynamics, the economic value of services, and consumption patterns and scenarios. The main results focus on participants' evaluations of mobile media narrative and the cross-platform experience.en_UK
dc.publisherGrupo Comunicaren_UK
dc.relationMendiz Noguero A, de Aguilera Moyano M & Borges Rey E (2011) Young People's Attitudes towards and Evaluations of Mobile TV [Actitudes y valoraciones de los jóvenes ante la TV móvil]. Comunicar, 36 (XVIII), pp. 77-85.
dc.rightsThe publisher has not yet responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author; you can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.subjectMobile TVen_UK
dc.subjectcultural practicesen_UK
dc.subjectdigital contentsen_UK
dc.subjectimaginative appropriationen_UK
dc.subjectcommunicative scenariosen_UK
dc.subjectMobile television Social aspectsen_UK
dc.subjectYoung adultsen_UK
dc.titleYoung People's Attitudes towards and Evaluations of Mobile TVen_UK
dc.title.alternativeActitudes y valoraciones de los jóvenes ante la TV móvilen_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreason[Comunicar-36-Mendiz-de Aguilera-Borges-77-85-english.pdf] The publisher has not yet responded to our queries. This work cannot be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.affiliationUniversity of Malagaen_UK
dc.contributor.affiliationUniversity of Malagaen_UK
dc.contributor.affiliationCommunications, Media and Cultureen_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorMendiz Noguero, Alfonso|en_UK
local.rioxx.authorde Aguilera Moyano, Miguel|en_UK
local.rioxx.authorBorges Rey, Eddy|0000-0003-2833-0901en_UK
local.rioxx.projectInternal Project|University of Stirling|
local.rioxx.filenameComunicar-36-Mendiz-de Aguilera-Borges-77-85-english.pdfen_UK
Appears in Collections:Communications, Media and Culture Journal Articles

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