|Appears in Collections:
|Management, Work and Organisation Journal Articles
|Peer Review Status:
|Women’s Football Subculture of Misogyny: The Escalation to Online Gender-Based Violence
|Fenton A, Ahmed W, Hardey M, Boardman R & Kavanagh E (2023) Women’s Football Subculture of Misogyny: The Escalation to Online Gender-Based Violence. <i>European Sport Management Quarterly</i>. https://doi.org/10.1080/16184742.2023.2270566
|Abstract Research question: Given the worldwide growth of women’s football and its presence on social media, it is essential to explore and understand fan attitudes and culture. Research methods: This article provides the first empirical social media netnography focusing on English women’s football teams (Manchester United and Burnley) and international fan views towards women professional players on TikTok. We extend this discussion by utilising a netnography in which researchers immersed themselves for seven months in women’s football groups on TikTok to gather and analyse new qualitative data in this context. Results and Findings: We identify the escalation of gender-based violence on social media against women players. Four key themes emerged from the netnography: 1. Sexism: the place of women in football; 2. Misogyny and hatred of women; 3. Sexualisation of women; 4. Demand for a male-only space. Sexist comments were apparent in all of the TikTok posts containing female football players, with some also containing more aggressive misogynistic comments. Other dominant comments sought to reduce women to objects of sexual desire and belittle their professional skills, whereas others were appalled at the presence of female players on the clubs’ official accounts, demanding them to be a male-only space. Implications: The study contributes to the understanding of online fan cultures on complex, video-based platforms such as TikTok. Through literature review and netnography, we identified a problem for football clubs on social media of longstanding, problematic issues of toxic fan comments.
|© 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.
|Output Status: Forthcoming/Available Online
|Fulltext - Published Version
This item is protected by original copyright
A file in this item is licensed under a Creative Commons License
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved https://creativecommons.org/publicdomain/zero/1.0/
If you believe that any material held in STORRE infringes copyright, please contact firstname.lastname@example.org providing details and we will remove the Work from public display in STORRE and investigate your claim.