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dc.contributor.authorHolliday, Ian Een_UK
dc.contributor.authorLonge, Olivia Aen_UK
dc.contributor.authorThai, N Jadeen_UK
dc.contributor.authorHancock, Peter J Ben_UK
dc.contributor.authorTovee, Martin Jen_UK
dc.description.abstractIn perceptual terms, the human body is a complex 3d shape which has to be interpreted by the observer to judge its attractiveness. Both body mass and shape have been suggested as strong predictors of female attractiveness. Normally body mass and shape co-vary, and it is difficult to differentiate their separate effects. A recent study suggested that altering body mass does not modulate activity in the reward mechanisms of the brain, but shape does. However, using computer generated female body-shaped greyscale images, based on a Principal Component Analysis of female bodies, we were able to construct images which covary with real female body mass (indexed with BMI) and not with body shape (indexed with WHR), and vice versa. Twelve observers (6 male and 6 female) rated these images for attractiveness during an fMRI study. The attractiveness ratings were correlated with changes in BMI and not WHR. Our primary fMRI results demonstrated that in addition to activation in higher visual areas (such as the extrastriate body area), changing BMI also modulated activity in the caudate nucleus, and other parts of the brain reward system. This shows that BMI, not WHR, modulates reward mechanisms in the brain and we infer that this may have important implications for judgements of ideal body size in eating disordered individuals.en_UK
dc.publisherPublic Library of Scienceen_UK
dc.relationHolliday IE, Longe OA, Thai NJ, Hancock PJB & Tovee MJ (2011) BMI Not WHR Modulates BOLD fMRI Responses in a Sub-Cortical Reward Network When Participants Judge the Attractiveness of Human Female Bodies. PLoS ONE, 6 (11).;
dc.rightsCopyright: © 2011 Holliday et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.; Citation: Holliday IE, Longe OA, Thai NJ, Hancock PJB, Tovée MJ (2011) BMI Not WHR Modulates BOLD fMRI Responses in a Sub-Cortical Reward Network When Participants Judge the Attractiveness of Human Female Bodies. PLoS ONE 6(11): e27255. doi:10.1371/journal.pone.0027255en_UK
dc.subjectWaist Hip Ratioen_UK
dc.subjectBody Mass Indexen_UK
dc.subjectBody attractivenessen_UK
dc.subjectBody image Social aspectsen_UK
dc.titleBMI Not WHR Modulates BOLD fMRI Responses in a Sub-Cortical Reward Network When Participants Judge the Attractiveness of Human Female Bodiesen_UK
dc.typeJournal Articleen_UK
dc.citation.jtitlePLoS ONEen_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.affiliationAston Universityen_UK
dc.contributor.affiliationAston Universityen_UK
dc.contributor.affiliationAston Universityen_UK
dc.contributor.affiliationNewcastle Universityen_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorHolliday, Ian E|en_UK
local.rioxx.authorLonge, Olivia A|en_UK
local.rioxx.authorThai, N Jade|en_UK
local.rioxx.authorHancock, Peter J B|0000-0001-6025-7068en_UK
local.rioxx.authorTovee, Martin J|en_UK
local.rioxx.projectInternal Project|University of Stirling|
local.rioxx.filenameHalliday BMI Not WHR modulates BOLD_PLOSone2011.pdfen_UK
Appears in Collections:Psychology Journal Articles

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