Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/34888
Appears in Collections:Management, Work and Organisation Book Chapters and Sections
Title: Measuring The Digital Transformation In An Organisation
Author(s): Fenton, Alex
Ahmed, Wasim
Hides, Mick
Contact Email: wasim.ahmed@stir.ac.uk
Editor(s): Fenton, Alex
Fletcher, Gordon
Griffiths, Marie
Sponsor: Newcastle University
Citation: Fenton A, Ahmed W & Hides M (2020) Measuring The Digital Transformation In An Organisation. In: Fenton A, Fletcher G & Griffiths M (eds.) <i>Strategic Digital Transformation A Results-Driven Approach</i>. Abingdon, Oxon: Routledge. https://www.routledge.com/Strategic-Digital-Transformation-A-Results-Driven-Approach/Fenton-Fletcher-Griffiths/p/book/9780367031077
Issue Date: 2020
Date Deposited: 12-Oct-2022
Abstract: Reactive organisations move through different strategies and business models with surprising regularity. A mature business with visionary management pauses and reflects to critically assess what has changed and what additional value has been created as a result of their strategic change. Data-driven, people-focused organisations do this with increasing ease and at the same time also rapidly identify new and emerging opportunities. Becoming a self-reflective and self-critical organisation requires a change in collective behavior that must become an habitual part of “business as usual”.
Rights: 0Publisher policy allows this work to be made available in this repository. This is an Accepted Manuscript version of the following chapter, accepted for publication in Fenton A, Fletcher G & Griffiths M (eds.) Strategic Digital Transformation A Results-Driven Approach. Abingdon, Oxon: Routledge. The original publication is available at: https://www.routledge.com/Strategic-Digital-Transformation-A-Results-Driven-Approach/Fenton-Fletcher-Griffiths/p/book/9780367031077
URL: https://www.routledge.com/Strategic-Digital-Transformation-A-Results-Driven-Approach/Fenton-Fletcher-Griffiths/p/book/9780367031077

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