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Appears in Collections:Aquaculture Journal Articles
Peer Review Status: Refereed
Title: Rural Consumer Preferences for Inland Fish and Their Substitutes in the Dry-Zone of Sri Lanka and Implications for Aquaculture Development
Author(s): Murray, Francis J
Little, David C
Keywords: Horticulture
Management, Monitoring, Policy and Law
Agronomy and Crop Science
Food Science
Global and Planetary Change
Issue Date: 2022
Date Deposited: 6-May-2022
Citation: Murray FJ & Little DC (2022) Rural Consumer Preferences for Inland Fish and Their Substitutes in the Dry-Zone of Sri Lanka and Implications for Aquaculture Development. Frontiers in Sustainable Food Systems, 6, Art. No.: 867701.
Abstract: Poor understanding of market demand is a key factor in the recurrent failure of many production-orientated aquaculture interventions. In the Dry-Zone of Sri Lanka stocking-based fisheries enhancements in small-scale reservoirs have been promoted by the State since the 1980's with no evidence of sustainable adoption. Through an evaluation of positive (actual) and normative (aspirational) consumer preferences for inland fish and its substitutes, we aimed to assess underlying reasons for this recurrent failure and future prospects for the policy and rural food-security. Work commenced with a detailed scoping-analysis to establish socio-economic context and a sample frame for systematic surveys. Consumption recall and preference ranking/scoring techniques were applied in two iterative survey phases across 6 villages of Northwest Province. Totals of 39 and 165 respondents were surveyed across the two phases with selection stratified on age, gender, caste and wealth criteria. Results underscored the importance of inland fish to rural food security. Fresh inland fish was consumed by 60% of all respondents at least once per fortnight and by 82% at least once per month with tilapias accounting for 75–85% of meals. Preference for inland fish compared over similarly priced substitutes is attributable to their freshness at point of sale above any other intrinsic product quality. Larger inland and marine fish were more popular than smaller sizes of the same varieties though poorer households consumed lower cost small fresh tilapia (
DOI Link: 10.3389/fsufs.2022.867701
Rights: © 2022 Murray and Little. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY - The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
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