|Appears in Collections:||Marketing and Retail Newspaper/Magazine Articles|
|Title:||Opportunities And Challenges Of International Retailing In China|
|Author(s):||Siebers, Lisa Qixun|
Business & Innovation
Strategies for the Changing World
Top Investment Destinations
|Citation:||Siebers LQ (2018) Opportunities And Challenges Of International Retailing In China. The World Financial Review. 03.10.2018, pp. 31-34.|
|Abstract:||The performance of foreign retailers in China has shown a reversed U shape since their market entry in the 1990s. By the destruction of digitalisation, large retail giants continue to reduce both the number and the size of their stores, protecting bigger loss but worsening their sales too. They launched omnichannel retail after China’s online sales had started to soar in 2010 and introduced the experience-based retail ecosystem mostly in collaboration with local companies. However, their long-term performance will largely rely on the local consumption demands and institutional environment.|
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|Affiliation:||Nottingham Trent University|
|Opportunities and Challenges of International Retailing in China Sep.-Oct. 2018.pdf||Fulltext - Published Version||456.83 kB||Adobe PDF||Under Permanent Embargo Request a copy|
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