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Appears in Collections:Marketing and Retail Newspaper/Magazine Articles
Title: Opportunities And Challenges Of International Retailing In China
Author(s): Siebers, Lisa Qixun
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Keywords: Global Economy
Business & Innovation
Emerging Trends
Strategies for the Changing World
Top Investment Destinations
Issue Date: 3-Oct-2018
Date Deposited: 1-Sep-2021
Publisher: TWFR
Citation: Siebers LQ (2018) Opportunities And Challenges Of International Retailing In China. The World Financial Review. 03.10.2018, pp. 31-34.
Abstract: The performance of foreign retailers in China has shown a reversed U shape since their market entry in the 1990s. By the destruction of digitalisation, large retail giants continue to reduce both the number and the size of their stores, protecting bigger loss but worsening their sales too. They launched omnichannel retail after China’s online sales had started to soar in 2010 and introduced the experience-based retail ecosystem mostly in collaboration with local companies. However, their long-term performance will largely rely on the local consumption demands and institutional environment.
Type: Newspaper/Magazine Article
Rights: The publisher has not responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Nottingham Trent University
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