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Appears in Collections:Marketing and Retail Newspaper/Magazine Articles
Title: Carrefour's History In And Exit From China
Author(s): Siebers, Lisa Qixun
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Keywords: Global Economy
Issue Date: 5-Aug-2019
Date Deposited: 1-Sep-2021
Publisher: TWFR
Citation: Siebers LQ (2019) Carrefour's History In And Exit From China. World Financial Review. 05.08.2019, pp. 98-100.
Abstract: Carrefour is a French retailer with a successful history of being China’s largest and fastest growing foreign retail stores in 1995. However, with the country’s digitalisation in 2010, Carrefour has failed to adapt with the changing consumer and market behaviour which led to its exit in one of the world’s largest e-commerce markets. In this article, the author has cited Carrefour’s successes and failures – from its management strategies to business expansion plans which can become a competitive imperative of learning for multinational companies and industries who need to upskill their approach towards the digital era before it becomes too late for them.
Type: Newspaper/Magazine Article
Rights: The publisher has not responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Marketing & Retail
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