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http://hdl.handle.net/1893/32180| Appears in Collections: | Faculty of Health Sciences and Sport Journal Articles |
| Peer Review Status: | Unrefereed |
| Title: | Looking beyond the smoke and mirrors |
| Author(s): | Moodie, Crawford |
| Issue Date: | Jan-2021 |
| Date Deposited: | 18-Jan-2021 |
| Citation: | Moodie C (2021) Looking beyond the smoke and mirrors. Thorax, 76 (1), Art. No.: 2. https://doi.org/10.1136/thoraxjnl-2020-216302 |
| Abstract: | First paragraph: For more than a quarter of a century, tobacco companies have argued that plain packaging will increase sales of counterfeit cigarettes.1 The claim, that if all packs look the same they would be easier for criminals to copy and lower the cost to, and confuse, the public, who would be less able to distinguish fake from legitimate packs, seems credible. However, the presence of full branding is no barrier to duplicating cigarette packs, and the cost per pack for mass produced counterfeit cigarettes is so low that plain packaging could not reduce the price paid by consumers. |
| DOI Link: | 10.1136/thoraxjnl-2020-216302 |
| Rights: | This article has been accepted for publication in Thorax following peer review. The definitive copyedited, typeset version Moodie C, Looking beyond the smoke and mirrors, Thorax, 2021;76:2. is available online at: https://doi.org/10.1136/thoraxjnl-2020-216302 © Authors (or their employer(s)) 2021.Reuse of this manuscript version (excluding any databases, tables, diagrams, photographs and other images or illustrative material included where a another copyright owner is identified) is permitted strictly pursuant to the terms of the Creative Commons Attribution-NonCommercial 4.0 International (CC-BY-NC 4.0) http://creativecommons.org/licenses/by-nc/4.0/ |
| Licence URL(s): | http://creativecommons.org/licenses/by-nc/4.0/ |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Looking beyond the smoke and mirrors.pdf | Fulltext - Accepted Version | 146.96 kB | Adobe PDF | View/Open |
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