Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/32180
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dc.contributor.authorMoodie, Crawforden_UK
dc.date.accessioned2021-01-18T13:31:59Z-
dc.date.available2021-01-18T13:31:59Z-
dc.date.issued2021-01en_UK
dc.identifier.other2en_UK
dc.identifier.urihttp://hdl.handle.net/1893/32180-
dc.description.abstractFirst paragraph: For more than a quarter of a century, tobacco companies have argued that plain packaging will increase sales of counterfeit cigarettes.1 The claim, that if all packs look the same they would be easier for criminals to copy and lower the cost to, and confuse, the public, who would be less able to distinguish fake from legitimate packs, seems credible. However, the presence of full branding is no barrier to duplicating cigarette packs, and the cost per pack for mass produced counterfeit cigarettes is so low that plain packaging could not reduce the price paid by consumers.en_UK
dc.language.isoenen_UK
dc.publisherBMJ Publishing Groupen_UK
dc.relationMoodie C (2021) Looking beyond the smoke and mirrors. Thorax, 76 (1), Art. No.: 2. https://doi.org/10.1136/thoraxjnl-2020-216302en_UK
dc.rightsThis article has been accepted for publication in Thorax following peer review. The definitive copyedited, typeset version Moodie C, Looking beyond the smoke and mirrors, Thorax, 2021;76:2. is available online at: https://doi.org/10.1136/thoraxjnl-2020-216302 © Authors (or their employer(s)) 2021.Reuse of this manuscript version (excluding any databases, tables, diagrams, photographs and other images or illustrative material included where a another copyright owner is identified) is permitted strictly pursuant to the terms of the Creative Commons Attribution-NonCommercial 4.0 International (CC-BY-NC 4.0) http://creativecommons.org/licenses/by-nc/4.0/en_UK
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/en_UK
dc.titleLooking beyond the smoke and mirrorsen_UK
dc.typeEditorialen_UK
dc.identifier.doi10.1136/thoraxjnl-2020-216302en_UK
dc.identifier.pmid33229404en_UK
dc.citation.jtitleThoraxen_UK
dc.citation.issn1468-3296en_UK
dc.citation.issn0040-6376en_UK
dc.citation.volume76en_UK
dc.citation.issue1en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedUnrefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.citation.date23/11/2020en_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.isiWOS:000608393000003en_UK
dc.identifier.scopusid2-s2.0-85096716039en_UK
dc.identifier.wtid1686916en_UK
dc.contributor.orcid0000-0002-1805-2509en_UK
dc.date.accepted2020-10-30en_UK
dcterms.dateAccepted2020-10-30en_UK
dc.date.filedepositdate2021-01-18en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionAMen_UK
local.rioxx.authorMoodie, Crawford|0000-0002-1805-2509en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2021-01-18en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by-nc/4.0/|2021-01-18|en_UK
local.rioxx.filenameLooking beyond the smoke and mirrors.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source1468-3296en_UK
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