Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/31482
Appears in Collections:Faculty of Health Sciences and Sport Research Reports
Title: Lessons From The Digital Frontline: Evidence to support the implementation of better regulation of digital marketing for foods and drinks high in fat, salt and sugar
Other Titles: HFSS Digital Regulation Report
Author(s): Critchlow, Nathan
Angus, Kathryn
Stead, Martine
Saw, Ellen
Newberry Le Vay, Jessica
Clarke, Malcolm
Whiteside, Emily
Froguel, Alizee
Vohra, Jyotsna
Contact Email: nathan.critchlow@stir.ac.uk
Citation: Critchlow N, Angus K, Stead M, Saw E, Newberry Le Vay J, Clarke M, Whiteside E, Froguel A & Vohra J (2019) Lessons From The Digital Frontline: Evidence to support the implementation of better regulation of digital marketing for foods and drinks high in fat, salt and sugar [HFSS Digital Regulation Report]. Cancer Research UK. London. https://doi.org/10.13140/RG.2.2.30001.43366
Keywords: Digital marketing
HFSS food and drinks
Food policy
Internet policy
Regulation
Self-regulation
Issue Date: Jul-2019
Publisher: Cancer Research UK
Abstract: Overweight and obesity is the leading preventable cause of cancer in the UK after smoking. It is linked to a number of health conditions, including 13 different types of cancer, causing over 22,000 cancer incidences annually (approx. 6% of all cancer cases). Reducing obesity levels therefore must be a key priority in improving public health and protecting future generations. Research has consistently shown that advertising of high fat, salt, and sugar (HFSS) products influences dietary-related knowledge, attitudes, and consumption, especially amongst children and young people. The rise of digital media has provided new opportunities for the food and drink industry to reach, influence, and interact with consumers. However, these audiences include children and young people, which has consequences. Protecting the vulnerable from exposure to HFSS advertising, wherever it appears, is vital. As the UK Government considers how to restrict HFSS marketing and online harms, it is crucial to ensure that regulation reflects the unique digital environment to adequately protect children from the harms of marketing. This report investigates how digital marketing for HFSS food and drink is regulated in the UK and examines alternative methods of regulating online marketing. Based upon this evidence, we have produced a best practice checklist for government and regulators.
Type: Research Report
URI: http://hdl.handle.net/1893/31482
DOI Link: 10.13140/RG.2.2.30001.43366
Rights: The publisher has not responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Institute for Social Marketing
Institute for Social Marketing
Institute for Social Marketing
Cancer Research UK
Cancer Research UK
Cancer Research UK
Cancer Research UK
Cancer Research UK
Cancer Research UK

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