Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/31482
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dc.contributor.authorCritchlow, Nathanen_UK
dc.contributor.authorAngus, Kathrynen_UK
dc.contributor.authorStead, Martineen_UK
dc.contributor.authorSaw, Ellenen_UK
dc.contributor.authorNewberry Le Vay, Jessicaen_UK
dc.contributor.authorClarke, Malcolmen_UK
dc.contributor.authorWhiteside, Emilyen_UK
dc.contributor.authorFroguel, Alizeeen_UK
dc.contributor.authorVohra, Jyotsnaen_UK
dc.date.accessioned2020-07-25T00:00:48Z-
dc.date.available2020-07-25T00:00:48Z-
dc.date.issued2019-07en_UK
dc.identifier.urihttp://hdl.handle.net/1893/31482-
dc.description.abstractOverweight and obesity is the leading preventable cause of cancer in the UK after smoking. It is linked to a number of health conditions, including 13 different types of cancer, causing over 22,000 cancer incidences annually (approx. 6% of all cancer cases). Reducing obesity levels therefore must be a key priority in improving public health and protecting future generations. Research has consistently shown that advertising of high fat, salt, and sugar (HFSS) products influences dietary-related knowledge, attitudes, and consumption, especially amongst children and young people. The rise of digital media has provided new opportunities for the food and drink industry to reach, influence, and interact with consumers. However, these audiences include children and young people, which has consequences. Protecting the vulnerable from exposure to HFSS advertising, wherever it appears, is vital. As the UK Government considers how to restrict HFSS marketing and online harms, it is crucial to ensure that regulation reflects the unique digital environment to adequately protect children from the harms of marketing. This report investigates how digital marketing for HFSS food and drink is regulated in the UK and examines alternative methods of regulating online marketing. Based upon this evidence, we have produced a best practice checklist for government and regulators.en_UK
dc.language.isoenen_UK
dc.publisherCancer Research UKen_UK
dc.relationCritchlow N, Angus K, Stead M, Saw E, Newberry Le Vay J, Clarke M, Whiteside E, Froguel A & Vohra J (2019) Lessons From The Digital Frontline: Evidence to support the implementation of better regulation of digital marketing for foods and drinks high in fat, salt and sugar [HFSS Digital Regulation Report]. Cancer Research UK. London. https://doi.org/10.13140/RG.2.2.30001.43366en_UK
dc.rightsThe publisher has not responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectDigital marketingen_UK
dc.subjectHFSS food and drinksen_UK
dc.subjectFood policyen_UK
dc.subjectInternet policyen_UK
dc.subjectRegulationen_UK
dc.subjectSelf-regulationen_UK
dc.titleLessons From The Digital Frontline: Evidence to support the implementation of better regulation of digital marketing for foods and drinks high in fat, salt and sugaren_UK
dc.title.alternativeHFSS Digital Regulation Reporten_UK
dc.typeResearch Reporten_UK
dc.contributor.sponsorCancer Research UKen_UK
dc.rights.embargodate2999-12-31en_UK
dc.rights.embargoreason[Lessons from the digital frontline (July 2019) - full report.pdf] The publisher has not responded to our queries. This work cannot be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.13140/RG.2.2.30001.43366en_UK
dc.citation.publicationstatusPublisheden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderCRUK Cancer Research UKen_UK
dc.author.emailnathan.critchlow@stir.ac.uken_UK
dc.publisher.addressLondonen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationCancer Research UKen_UK
dc.contributor.affiliationCancer Research UKen_UK
dc.contributor.affiliationCancer Research UKen_UK
dc.contributor.affiliationCancer Research UKen_UK
dc.contributor.affiliationCancer Research UKen_UK
dc.contributor.affiliationCancer Research UKen_UK
dc.identifier.wtid1403458en_UK
dc.contributor.orcid0000-0001-9145-8874en_UK
dc.contributor.orcid0000-0002-5351-4422en_UK
dc.contributor.orcid0000-0002-3066-4604en_UK
dcterms.dateAccepted2019-07-31en_UK
dc.date.filedepositdate2019-07-02en_UK
dc.relation.funderprojectExploring Food Marketing Through Digital Mediaen_UK
dc.relation.funderrefsee attached agreementen_UK
dc.subject.tagAdvertising Regulationen_UK
dc.subject.tagChildren and Marketingen_UK
dc.subject.tagFood Marketingen_UK
dc.subject.tagMarketingen_UK
dc.subject.tagMarketing: Food and Nutritionen_UK
dc.subject.tagMarketing for Healthen_UK
dc.subject.tagMarketing: Researchen_UK
dc.subject.tagPolicy Analysisen_UK
dc.subject.tagPublic Healthen_UK
dc.subject.tagSocial Marketingen_UK
dc.subject.tagTobacco, Alcohol and Food Marketingen_UK
rioxxterms.typeTechnical Reporten_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorCritchlow, Nathan|0000-0001-9145-8874en_UK
local.rioxx.authorAngus, Kathryn|0000-0002-5351-4422en_UK
local.rioxx.authorStead, Martine|0000-0002-3066-4604en_UK
local.rioxx.authorSaw, Ellen|en_UK
local.rioxx.authorNewberry Le Vay, Jessica|en_UK
local.rioxx.authorClarke, Malcolm|en_UK
local.rioxx.authorWhiteside, Emily|en_UK
local.rioxx.authorFroguel, Alizee|en_UK
local.rioxx.authorVohra, Jyotsna|en_UK
local.rioxx.projectsee attached agreement|Cancer Research UK|http://dx.doi.org/10.13039/501100000289en_UK
local.rioxx.freetoreaddate2269-07-01en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameLessons from the digital frontline (July 2019) - full report.pdfen_UK
local.rioxx.filecount1en_UK
Appears in Collections:Faculty of Health Sciences and Sport Research Reports

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