How behavioural science could help us reach zero emissions

Abstract

First paragraph: When we talk about innovations to deal with the climate crisis, we tend to think of new technologies developed by physical scientists. Although a real sense of climate emergency now seems to be permeating the global consciousness thanks to recent high-profile campaigning, many of us have been slow to actually make changes in the way we live ourselves. Finding out what it would take to motivate people to take practical steps to reduce emissions is where behavioural science comes in.