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Title: What a 1960s cartoon cat tells us about the post-crisis mortgage market
Author(s): Webb, Robert
Keywords: Global financial crisis
Home ownership
Issue Date: 20-May-2016
Date Deposited: 20-Feb-2020
Publisher: The Conversation Trust
Citation: Webb R (2016) What a 1960s cartoon cat tells us about the post-crisis mortgage market. The Conversation. 20.05.2016.
Abstract: First paragraph: Marketers are supposed to be inventive folk – and attempting to interpret their thinking can sometimes invite a descent into the futility of literary criticism. Even so, Halifax’s decision to build its latest mortgage-lending campaign around Top Cat deserves attention, as it might just tell us something about the changing terrain of the UK home-buying landscape.
Type: Newspaper/Magazine Article
Rights: The Conversation uses a Creative Commons Attribution NoDerivatives licence. You can republish their articles for free, online or in print. Licence information is available at:
Affiliation: University of Nottingham
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