|Appears in Collections:||Accounting and Finance Newspaper/Magazine Articles|
|Title:||What a 1960s cartoon cat tells us about the post-crisis mortgage market|
|Keywords:||Global financial crisis|
|Publisher:||The Conversation Trust|
|Citation:||Webb R (2016) What a 1960s cartoon cat tells us about the post-crisis mortgage market. The Conversation. 20.05.2016.|
|Abstract:||First paragraph: Marketers are supposed to be inventive folk – and attempting to interpret their thinking can sometimes invite a descent into the futility of literary criticism. Even so, Halifax’s decision to build its latest mortgage-lending campaign around Top Cat deserves attention, as it might just tell us something about the changing terrain of the UK home-buying landscape.|
|Rights:||The Conversation uses a Creative Commons Attribution NoDerivatives licence. You can republish their articles for free, online or in print. Licence information is available at: http://creativecommons.org/licenses/by-nd/4.0/|
|Affiliation:||University of Nottingham|
|Webb-Conversation-2016.pdf||Fulltext - Published Version||1.41 MB||Adobe PDF||View/Open|
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