Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/30492
Appears in Collections:Psychology Journal Articles
Peer Review Status: Refereed
Title: Do marketing and alcohol treatment/public health experts think televised alcohol advertisements abide by regulatory guidelines?
Author(s): Lloyd, Kelly
Cameron, Elaine
Williams, Hannah
Banister, Emma
Donmall, Michael
Higgins, Alan
French, David P
Keywords: advertising
alcohol
drinking behaviour
health promotion
public health psychology
Issue Date: 20-Apr-2018
Citation: Lloyd K, Cameron E, Williams H, Banister E, Donmall M, Higgins A & French DP (2018) Do marketing and alcohol treatment/public health experts think televised alcohol advertisements abide by regulatory guidelines?. Journal of Health Psychology. https://doi.org/10.1177/1359105318770727
Abstract: Televised alcohol advertisements in the United Kingdom must abide by the Broadcast Committee of Advertising Practice Code, which provides guidelines concerning advertisements not implying, condoning or encouraging immoderate, irresponsible or antisocial drinking. Previously, 75 per cent of 373 general public respondents were shown one of seven advertisements rated a breach of at least one guideline. This study assessed whether experts in marketing (n = 25) and alcohol treatment/public health (n = 25) perceived the same seven television alcohol advertisements as complying with the Broadcast Committee of Advertising Practice Code. Overall, 83 per cent of advertisements were rated as breaching at least one guideline. This provides further proof that self-regulatory alcohol guidelines are not fit for purpose.
DOI Link: 10.1177/1359105318770727
Rights: Lloyd K, Cameron E, Williams H, Banister E, Donmall M, Higgins A & French DP, Do marketing and alcohol treatment/public health experts think televised alcohol advertisements abide by regulatory guidelines?, Journal of Health Psychology (Forthcoming). Copyright © The Authors 2018. Reprinted by permission of SAGE Publications. DOI: https://doi.org/10.1177/1359105318770727
Notes: Output Status: Forthcoming/Available Online
Licence URL(s): https://storre.stir.ac.uk/STORREEndUserLicence.pdf

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