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Appears in Collections:Psychology Journal Articles
Peer Review Status: Refereed
Title: A data-driven test for cross-cultural differences in face preferences
Author(s): Zhang, Lingshan
Holzleitner, Iris J
Lee, Anthony J
Wang, Hongyi
Han, Chengyang
Fasolt, Vanessa
DeBruine, Lisa Marie
Jones, Benedict C
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Keywords: face perception
body perception
individual differences
social cognition
Issue Date: 1-Jun-2019
Citation: Zhang L, Holzleitner IJ, Lee AJ, Wang H, Han C, Fasolt V, DeBruine LM & Jones BC (2019) A data-driven test for cross-cultural differences in face preferences. Perception, 48 (6), pp. 487-499.
Abstract: Previous research has shown strong cross-cultural agreement in facial attractiveness judgments. However, these studies all used a theory-driven approach in which responses to specific facial characteristics are compared between cultures. This approach is constrained by the predictions that can be derived from existing theories and can therefore bias impressions of the extent of cross-cultural agreement in face preferences. We directly addressed this problem by using a data-driven, rather than theory-driven, approach to compare facial attractiveness judgments made by Chinese-born participants who were resident in China, Chinese-born participants currently resident in the UK, and UK-born and -resident White participants. Analyses of the principal components along which faces naturally varied suggested that Chinese and White UK participants used face information in different ways, at least when judging women’s facial attractiveness. In other words, the data-driven approach used in the current study revealed some cross-cultural differences in face preferences that were not apparent in studies using theory-driven approaches.
DOI Link: 10.1177/0301006619849382
Rights: Zhang L, Holzleitner IJ, Lee AJ, Wang H, Han C, Fasolt V, DeBruine LM & Jones BC, A data-driven test for cross-cultural differences in face preferences, Perception, 48 (6), pp. 487-499. Copyright © The Authors 2019. Reprinted by permission of SAGE Publications. DOI:
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