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dc.contributor.authorBörger, Tobiasen_UK
dc.description.abstractScepticism over stated preference surveys conducted online revolves around the concerns over “professional respondents” who might rush through the questionnaire without sufficiently considering the information provided. To gain insight on the validity of this phenomenon and test the effect of response time on choice randomness, this study makes use of a recently conducted choice experiment survey on ecological and amenity effects of an offshore windfarm in the UK. The positive relationship between self-rated and inferred attribute attendance and response time is taken as evidence for a link between response time and cognitive effort. Subsequently, the generalised multinomial logit model is employed to test the effect of response time on scale, which indicates the weight of the deterministic relative to the error component in the random utility model. Results show that longer response time increases scale, i.e. decreases choice randomness. This positive scale effect of response time is further found to be non-linear and wear off at some point beyond which extreme response time decreases scale. While response time does not systematically affect welfare estimates, higher response time increases the precision of such estimates. These effects persist when self-reported choice certainty is controlled for. Implications of the results for online stated preference surveys and further research are discussed.en_UK
dc.relationBörger T (2016) Are Fast Responses More Random? Testing the Effect of Response Time on Scale in an Online Choice Experiment. Environmental and Resource Economics, 65 (2), pp. 389-413.
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.subjectAttribute non-attendanceen_UK
dc.subjectChoice experimenten_UK
dc.subjectGeneralised multinomial logiten_UK
dc.subjectOffshore windfarmen_UK
dc.subjectOnline surveyen_UK
dc.subjectResponse timeen_UK
dc.subjectScale heterogeneityen_UK
dc.titleAre Fast Responses More Random? Testing the Effect of Response Time on Scale in an Online Choice Experimenten_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreason[Börger2016_Article_AreFastResponsesMoreRandomTest.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.citation.jtitleEnvironmental and Resource Economicsen_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderNatural Environment Research Councilen_UK
dc.contributor.affiliationPlymouth Marine Laboratoryen_UK
dc.description.refREF Compliant by Deposit in Stirling's Repositoryen_UK
Appears in Collections:Economics Journal Articles

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