Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/30044
Appears in Collections:Communications, Media and Culture Journal Articles
Peer Review Status: Refereed
Title: Third-culture Huàllywood: or, 'Chimerica' the cinematic return
Author(s): Fleming, David H.
Contact Email: david.fleming@stir.ac.uk
Keywords: Huallywood
critical transnationalism
third culture
ephemeral media
The Great Wall
Star Wars
Issue Date: 27-Aug-2019
Citation: Fleming DH (2019) Third-culture Huàllywood: or, 'Chimerica' the cinematic return. Transnational Screens p. 17. https://doi.org/10.1080/25785273.2019.1658932
Abstract: Recognising that ‘Chinese cinema(s)’ have spearheaded calls for a ‘critical transnationalism’ I here take the recent neologism Huallywood on its word—but not its tone—to posit an alternative ‘third culture’ “Hàullywood” (from huà (化) drawing in associations with change and transformation) model that helps us understand the making and marketing of mega-budget and mega-revenue transborder films produced in-between what we might call global Hollywood and transnational Huallywood. Seeing Huallywood as a multi-faceted assemblage, I also harnesses the mythical figure of the chimera as a conceptual guide, which in turn becomes articulated to discussion of a cinematic ‘return’ of the economic behemoth that the historian Niall Ferguson’s and economist Moritz Schularick christened Chimerica. Films such as The Great Wall, and Rogue One: A Star Wars Story serve as illustrative examples of what a Chimerican or Hàullywood cinema looks like today: this being neither Hollywood or Huallywood, but rather composed of bits and pieces of each. By building its critical arguments through a consideration of news texts and cinematic paratexts, this essay also highlights the importance of studying extra-cinematic media commonly threatened by problems of ‘paratextual ephemerality’; which all the same play an important role in producing cinematic discourses.
DOI Link: 10.1080/25785273.2019.1658932
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is an Accepted Manuscript of an article published by Taylor & Francis Group in Transnational Screens on 27/08/2019, available online: https://doi.org/10.1080/25785273.2019.1658932
Notes: Output status: Forthcoming/Available Online
Licence URL(s): https://storre.stir.ac.uk/STORREEndUserLicence.pdf

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