Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/29555
Appears in Collections:Literature and Languages eTheses
Title: Post-Digital Audience Engagement Activity in and across Visual Arts and Publishing
Author(s): Preston, Louisa
Supervisor(s): Squires, Claire
Beech, Nic
Greig, Gail
Keywords: Publishing
Visual Arts
Post-Digital
Audience Engagement
Cultural historical activity theory (CHAT)
Events
Gamification
Gatekeeping
Curating
Practice-Based Studies
Literature
Contemporary Art
National Collections
Issue Date: Jul-2018
Publisher: University of Stirling
University of St Andrews
Abstract: This thesis conceptualises post-digital audience engagement activity in activity settings across visual arts and publishing. The research question is: how is audience engagement activity understood in and across publishing and the visual arts in the post-digital age? The central argument this thesis makes is that in the post-digital age relationships between the audience (and conceptualisations thereof) and cultural/sector organisations are undergoing a degree of transformation. Additionally, activities in the publishing industry have become significant to other areas of the creative industries, as media has begun to converge in the post-digital age. Greater understanding of audience engagement activity in this wider context bears significance for the potential roles and expanded activities that publishers can undertake. This thesis explains the dynamics of post-digital audience engagement activity undertaken in the visual arts and publishing. Post-digital audience engagement activity is motivated towards expanding audiences, creating new relationships with audiences and developing new playful transactions. Events have a key role in expanding audiences, generating participation and transformations of activity. Other key features of post-digital audience engagement are digital tools which interact with other analogue instruments of engagement and gamification and playful features of activity drawn from games development practice. Taking a practice-based studies approach, this research used Cultural Historical Activity Theory. The research methodology adopted a mixture of research strategies drawn from ethnography and case study research. An adaptation to the case study strategy of activity settings was used relating to the challenge of demarcating boundaries of a case while adopting a practice ontology. Qualitative data in the form of semi-structured interviews, observational fieldnotes, documents and images form the data sets for this research in three activity settings of publishing, national art collections and contemporary art. Organisations which are central to these activity settings are Publishing Scotland, National Galleries of Scotland and Dundee Contemporary Arts.
Type: Thesis or Dissertation
URI: http://hdl.handle.net/1893/29555

Files in This Item:
File Description SizeFormat 
PrestonL2018ThesisSTORRE.pdfPost-Digital Audience Engagement Activity in and Across Visual Arts and Publishing pdf103.12 MBAdobe PDFUnder Embargo until 2021-06-01    Request a copy

Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.



This item is protected by original copyright



Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.