Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/29172
Appears in Collections:Marketing and Retail Book Chapters and Sections
Title: Food, health, and data: Developing transformative food retailing
Author(s): Saarijärvi, Hannu
Sparks, Leigh
Lahtinen, Sonja
Contact Email: leigh.sparks@stir.ac.uk
Editor(s): Byrom, J
Medway, D
Citation: Saarijärvi H, Sparks L & Lahtinen S (2019) Food, health, and data: Developing transformative food retailing. In: Byrom J & Medway D (eds.) Case Studies in Food Retailing and Distribution. Consumer Science and Strategic Marketing. Cambridge: Elsevier, pp. 189-204. https://doi.org/10.1016/b978-0-08-102037-1.00013-x
Keywords: Food retailing
consumer wellbeing
transformative food retailing
customer data
Issue Date: 2019
Series/Report no.: Consumer Science and Strategic Marketing
Abstract: As a response to industry restructuring, many food retailers are searching for new initiatives through which they can engage themselves further into their customers’ lives. In this endeavor, digitalization allows retailers to integrate additional personalized resources—such as menu-planning guidance, help in tracing product origins and dietary information advice—with their consumers’ everyday processes. At the same time, food healthfulness, consumer health, and wellbeing are growing concerns for consumers, industries, and governments. This suggests a new proactive, transformative role for retailers, arising not only from recognition of the weaknesses of current practices but also from the opportunities of directly engaging more deeply with customers’ lives. This potential new role of the food retailer necessitates an in-depth understanding of its origins, as well as its diverse implications. Consequently, this chapter explores the key elements of transformative food retailing, analyses its potential, and identifies implications for consumers, companies, the academics, and society.
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
DOI Link: 10.1016/b978-0-08-102037-1.00013-x

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