Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/29102
Appears in Collections:Economics Journal Articles
Peer Review Status: Refereed
Title: Reconciling pro-social vs. selfish behavior: On the role of self-control
Author(s): Martinsson, Peter
Myrseth, Kristian Ove R
Wollbrant, Conny
Keywords: self-control
pro-social behavior
altruism
dictator game
Issue Date: May-2012
Citation: Martinsson P, Myrseth KOR & Wollbrant C (2012) Reconciling pro-social vs. selfish behavior: On the role of self-control. Judgment and Decision Making, 7 (3), pp. 304-315. http://journal.sjdm.org/11/111202/jdm111202.pdf
Abstract: We test in the context of a dictator game the proposition that individuals may experience a self-control conflict between the temptation to act selfishly and the better judgment to act pro-socially. We manipulated the likelihood that individuals would identify self-control conflict, and we measured their trait ability to implement self-control strategies. Our analysis reveals a positive and significant correlation between trait self-control and pro-social behavior in the treatment where we expected a relatively high likelihood of conflict identification—but not in the treatment where we expected a low likelihood. The magnitude of the effect is of economic significance. We conclude that subtle cues might prove sufficient to alter individuals' perception of allocation opportunities, thereby prompting individuals to draw on their own cognitive resources to act pro-socially.
URL: http://journal.sjdm.org/11/111202/jdm111202.pdf
Rights: Authors retain copyright. Proper attribution of authorship and correct citation details should be given.

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