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dc.contributor.authorSlutskaya, Natashaen_UK
dc.contributor.authorMallett, Oliveren_UK
dc.contributor.authorBorgerson, Janeten_UK
dc.contributor.editorFayolle, Aen_UK
dc.contributor.editorRamoglou, Sen_UK
dc.contributor.editorKaratas-Ozkan, Men_UK
dc.contributor.editorNicolopoulou, Ken_UK
dc.description.abstractDrawing on Berlant’s concept of cruel optimism, the chapter explores entrepreneurial attachment to success ethics (a system of legitimation that prioritizes norms and actions consistent with institutionalized notions of success) generated by a cluster of promises afforded by the enterprise culture. Based on 12 life stories of entrepreneurs who had first-hand experience of bankruptcy, this chapter aims at gaining a more nuanced understanding of why the uniformity and orthodoxy of identities around an entrepreneurial ideal persist and grow in the context of entrepreneurial failure. The chapter is motivated by an interest in the human consequences of bankruptcies and focuses on exploring how the appropriation and internalization of social norms propounded by the enterprise culture might fix life narratives. To understand participants’ attachment to extremely stressful and, often traumatic, entrepreneurial lives and their propensity to promulgate and reproduce the entrepreneurial ideal not only do we need to think about social norms related to the entrepreneurial ideal as aspirational but also as redeeming and reassuring about the present and future experience of social belonging that can be lived in affective transactions that take place alongside the more instrumental ones.en_UK
dc.relationSlutskaya N, Mallett O & Borgerson J (2018) Cruel optimism: the stories of entrepreneurial attachments. In: Fayolle A, Ramoglou S, Karatas-Ozkan M & Nicolopoulou K (eds.) Philosophical Reflexivity and Entrepreneurship Research. Routledge Rethinking Enterpreneurship Research. London: Routledge, pp. 122-135.
dc.relation.ispartofseriesRoutledge Rethinking Enterpreneurship Researchen_UK
dc.rightsThis item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is an Accepted Manuscript of a chapter published in Fayolle A, Ramoglou S, Karatas-Ozkan M & Nicolopoulou K (eds.) Philosophical Reflexivity and Entrepreneurship Research. Routledge Rethinking Enterpreneurship Research. London: Routledge, pp. 122-135:
dc.subjectEnterprise cultureen_UK
dc.subjectcruel optimismen_UK
dc.subjectlife storiesen_UK
dc.titleCruel optimism: the stories of entrepreneurial attachmentsen_UK
dc.typePart of book or chapter of booken_UK
dc.rights.embargoreason[bankruptcy_cruel optimism_preedit.pdf] Publisher requires embargo of 18 months after formal publication.en_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.contributor.funderNewcastle Universityen_UK
dc.citation.btitlePhilosophical Reflexivity and Entrepreneurship Researchen_UK
dc.contributor.affiliationUniversity of Sussexen_UK
dc.contributor.affiliationManagement, Work and Organisationen_UK
dc.contributor.affiliationCity University Londonen_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeBook chapteren_UK
local.rioxx.authorSlutskaya, Natasha|en_UK
local.rioxx.authorMallett, Oliver|0000-0002-2327-3592en_UK
local.rioxx.authorBorgerson, Janet|en_UK
local.rioxx.projectProject ID unknown|Newcastle University|
local.rioxx.contributorFayolle, A|en_UK
local.rioxx.contributorRamoglou, S|en_UK
local.rioxx.contributorKaratas-Ozkan, M|en_UK
local.rioxx.contributorNicolopoulou, K|en_UK
local.rioxx.filenamebankruptcy_cruel optimism_preedit.pdfen_UK
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