1. STORRE
  2. Stirling Management School
  3. Economics
  4. Economics Journal Articles
Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/28943
Full metadata record
DC FieldValueLanguage
dc.contributor.authorNewall, Philip W Sen_UK
dc.contributor.authorMoodie, Crawforden_UK
dc.contributor.authorReith, Gerdaen_UK
dc.contributor.authorStead, Martineen_UK
dc.contributor.authorCritchlow, Nathanen_UK
dc.contributor.authorMorgan, Amberen_UK
dc.contributor.authorDobbie, Fionaen_UK
dc.date.accessioned2019-03-08T01:01:15Z-
dc.date.available2019-03-08T01:01:15Z-
dc.date.issued2019-06en_UK
dc.identifier.urihttp://hdl.handle.net/1893/28943-
dc.description.abstractPurpose of review: Legislation and technology have led to unprecedented changes in the frequency and content of gambling marketing in many countries. We build upon previous reviews by exploring research on gambling marketing from between 2014 and 2018. Recent findings: Most literature reviewed was from the UK or Australia, with three key findings identified. First, gambling marketing is highly targeted and ubiquitous around sport, with the most popular strategies being: increasing brand awareness, advertising complex financial incentives for participation, and advertising complex betting odds. Second, perceptions of gambling advertising, particularly among vulnerable groups (e.g., children, problem gamblers) appear to be influenced by this targeted content. Third, emerging research suggests that awareness of gambling marketing is associated with more frequent and riskier gambling behaviour. Summary: The reviewed literature suggests that gambling marketing is targeted and influences how gambling is perceived, and that it may affect gambling-related behaviours.en_UK
dc.language.isoenen_UK
dc.publisherBMCen_UK
dc.relationNewall PWS, Moodie C, Reith G, Stead M, Critchlow N, Morgan A & Dobbie F (2019) Gambling marketing from 2014 to 2018: A literature review [Gambling marketing: A literature review]. Current Addiction Reports, 6 (2), pp. 49-56. https://doi.org/10.1007/s40429-019-00239-1en_UK
dc.rights© Springer Nature Switzerland AG 2019 This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.en_UK
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en_UK
dc.subjectgambling advertisingen_UK
dc.subjectgambling promotionen_UK
dc.subjectbettingen_UK
dc.subjectsports bettingen_UK
dc.subjectpolicy.en_UK
dc.titleGambling marketing from 2014 to 2018: A literature reviewen_UK
dc.title.alternativeGambling marketing: A literature reviewen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1007/s40429-019-00239-1en_UK
dc.citation.jtitleCurrent Addiction Reportsen_UK
dc.citation.issn2196-2952en_UK
dc.citation.volume6en_UK
dc.citation.issue2en_UK
dc.citation.spage49en_UK
dc.citation.epage56en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderResponsible Gambling Trusten_UK
dc.citation.date06/03/2019en_UK
dc.contributor.affiliationUniversity of Warwicken_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Glasgowen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Edinburghen_UK
dc.identifier.scopusid2-s2.0-85082434796en_UK
dc.identifier.wtid1115190en_UK
dc.contributor.orcid0000-0002-1805-2509en_UK
dc.contributor.orcid0000-0002-3066-4604en_UK
dc.contributor.orcid0000-0001-9145-8874en_UK
dc.date.accepted2019-02-12en_UK
dcterms.dateAccepted2019-02-12en_UK
dc.date.filedepositdate2019-03-07en_UK
dc.subject.tagAdvertising Regulationen_UK
dc.subject.tagCommercial Marketing and Young Peopleen_UK
dc.subject.tagHorse Racing and Gamblingen_UK
dc.subject.tagMarketingen_UK
dc.subject.tagMarketing for Healthen_UK
dc.subject.tagSocial Marketingen_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorNewall, Philip W S|en_UK
local.rioxx.authorMoodie, Crawford|0000-0002-1805-2509en_UK
local.rioxx.authorReith, Gerda|en_UK
local.rioxx.authorStead, Martine|0000-0002-3066-4604en_UK
local.rioxx.authorCritchlow, Nathan|0000-0001-9145-8874en_UK
local.rioxx.authorMorgan, Amber|en_UK
local.rioxx.authorDobbie, Fiona|en_UK
local.rioxx.projectProject ID unknown|Responsible Gambling Trust|http://dx.doi.org/10.13039/501100000626en_UK
local.rioxx.freetoreaddate2019-03-07en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by/4.0/|2019-03-07|en_UK
local.rioxx.filenameNewall2019_Article_GamblingMarketingFrom2014To201.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source2196-2952en_UK
Appears in Collections:Economics Journal Articles

Files in This Item:
File Description SizeFormat 
Newall2019_Article_GamblingMarketingFrom2014To201.pdfFulltext - Published Version410.02 kBAdobe PDFView/Open


This item is protected by original copyright

View License
Show simple item record


A file in this item is licensed under a Creative Commons License Creative Commons

Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved https://creativecommons.org/publicdomain/zero/1.0/

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.