Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/28399
Appears in Collections:Economics Journal Articles
Peer Review Status: Refereed
Title: Did You Miss Something? Inattentive Respondents in Discrete Choice Experiments (Forthcoming/Available Online)
Author(s): Sandorf, Erlend Dancke
Keywords: Economics and Econometrics
Management, Monitoring, Policy and Law
Aerospace Engineering
Issue Date: 7-Nov-2018
Citation: Sandorf ED (2018) Did You Miss Something? Inattentive Respondents in Discrete Choice Experiments (Forthcoming/Available Online). Environmental and Resource Economics. https://doi.org/10.1007/s10640-018-0296-y.
Abstract: Stated preference practitioners are increasingly relying on internet panels to gather data, but emerging evidence suggests potential limitations with respect to respondent and response quality in such panels. We identify groups of inattentive respondents who have failed to watch information videos provided in the survey to completion. Our results show that inattentive respondents have a higher cost sensitivity, are more likely to have a small scale parameter, and are more likely to ignore the non-cost attributes. These results are largely driven by respondents failing to watch the information video about the discrete choice experiment, attributes and levels, which underlines the importance of information provision and highlights possible implications of inattentiveness. We develop a modeling framework to simultaneously address preference, scale and attribute processing heterogeneity. We find that when we consider attribute non-attendance—scale differences disappear, which suggests that the type of heterogeneity detected in a model could be the result of un-modeled heterogeneity of a different kind. We discuss implications of our results.
DOI Link: 10.1007/s10640-018-0296-y
Rights: © The Author(s) 2018 This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

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