Entrepreneurship - A new dawn

Abstract

As Consultant Editor for this aspiring journal, I thought I could impress upon new readers the essence of entrepreneurship as a basis or backdrop to the core values surrounding its anticipated contents, and link this to a sphere of corporate social responsibility (CSR). I adopted this approach because an aspirational penchant in a business context usually means; attention to detail, business awareness and a responsibility or empathy with a customer base. I propose that is an essential part of any fundamental business model , or should I say, successful business model and will include elements of Strategy, Operation and most certainly Economics. In this regards, I have chosen to discuss an enterprise, which I think embodies all of these facets and perhaps much more. The Body Shop’s business has been an entrepreneurial enterprise of remarkable success. Its core philosophy relies on an overarching principal, that ‘(...) the business of business should not be just about money, it should be about responsibility’ (Roddick, 1991: 4). In my opinion, this company embodies the symbol of the 1970’s corporate social responsibility (CSR) revolution.