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http://hdl.handle.net/1893/27821| Appears in Collections: | Faculty of Health Sciences and Sport Newspaper/Magazine Articles |
| Title: | Nike, Colin Kaepernick and the pitfalls of ‘woke’ corporate branding |
| Author(s): | Chadwick, Simon Zipp, Sarah |
| Issue Date: | 14-Sep-2018 |
| Date Deposited: | 19-Sep-2018 |
| Publisher: | The Conversation Trust |
| Citation: | Chadwick S & Zipp S (2018) Nike, Colin Kaepernick and the pitfalls of ‘woke’ corporate branding. The Conversation. 14.09.2018. |
| Abstract: | First paragraph: Nike reignited a culture war recently by revealing Colin Kaepernick as their spokesperson for the 30th anniversary “Just Do It” campaign. The sportswear brand’s announcement came via a new advert in which young African Americans, Muslim women, physically impaired athletes and white skateboarders all encourage the viewer to follow their dreams, no matter how crazy. |
| Type: | Newspaper/Magazine Article |
| URI: | http://hdl.handle.net/1893/27821 |
| Rights: | The Conversation uses a Creative Commons Attribution NoDerivatives licence. You can republish their articles for free, online or in print. Licence information is available at: http://creativecommons.org/licenses/by-nd/4.0/ |
| Notes: | https://theconversation.com/nike-colin-kaepernick-and-the-pitfalls-of-woke-corporate-branding-102922 |
| Affiliation: | University of Salford Sport |
| Licence URL(s): | http://creativecommons.org/licenses/by-nd/4.0/ |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Chadwick Zipp-Conversation-2018.pdf | Fulltext - Published Version | 3.01 MB | Adobe PDF | View/Open |
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