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http://hdl.handle.net/1893/27821Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Chadwick, Simon | en_UK |
| dc.contributor.author | Zipp, Sarah | en_UK |
| dc.date.accessioned | 2018-09-20T00:00:45Z | - |
| dc.date.available | 2018-09-20T00:00:45Z | - |
| dc.date.issued | 2018-09-14 | en_UK |
| dc.identifier.uri | http://hdl.handle.net/1893/27821 | - |
| dc.description.abstract | First paragraph: Nike reignited a culture war recently by revealing Colin Kaepernick as their spokesperson for the 30th anniversary “Just Do It” campaign. The sportswear brand’s announcement came via a new advert in which young African Americans, Muslim women, physically impaired athletes and white skateboarders all encourage the viewer to follow their dreams, no matter how crazy. | en_UK |
| dc.language.iso | en | en_UK |
| dc.publisher | The Conversation Trust | en_UK |
| dc.relation | Chadwick S & Zipp S (2018) Nike, Colin Kaepernick and the pitfalls of ‘woke’ corporate branding. The Conversation. 14.09.2018. | en_UK |
| dc.rights | The Conversation uses a Creative Commons Attribution NoDerivatives licence. You can republish their articles for free, online or in print. Licence information is available at: http://creativecommons.org/licenses/by-nd/4.0/ | en_UK |
| dc.rights.uri | http://creativecommons.org/licenses/by-nd/4.0/ | en_UK |
| dc.title | Nike, Colin Kaepernick and the pitfalls of ‘woke’ corporate branding | en_UK |
| dc.type | Newspaper/Magazine Article | en_UK |
| dc.citation.publicationstatus | Published | en_UK |
| dc.type.status | VoR - Version of Record | en_UK |
| dc.publisher.address | London | en_UK |
| dc.description.notes | https://theconversation.com/nike-colin-kaepernick-and-the-pitfalls-of-woke-corporate-branding-102922 | en_UK |
| dc.contributor.affiliation | University of Salford | en_UK |
| dc.contributor.affiliation | Sport | en_UK |
| dc.identifier.wtid | 1002530 | en_UK |
| dc.contributor.orcid | 0000-0002-7499-017X | en_UK |
| dcterms.dateAccepted | 2018-09-14 | en_UK |
| dc.date.filedepositdate | 2018-09-19 | en_UK |
| rioxxterms.apc | not charged | en_UK |
| rioxxterms.type | Other | en_UK |
| rioxxterms.version | VoR | en_UK |
| local.rioxx.author | Chadwick, Simon| | en_UK |
| local.rioxx.author | Zipp, Sarah|0000-0002-7499-017X | en_UK |
| local.rioxx.project | Internal Project|University of Stirling|https://isni.org/isni/0000000122484331 | en_UK |
| local.rioxx.freetoreaddate | 2018-09-19 | en_UK |
| local.rioxx.licence | http://creativecommons.org/licenses/by-nd/4.0/|2018-09-19| | en_UK |
| local.rioxx.filename | Chadwick Zipp-Conversation-2018.pdf | en_UK |
| local.rioxx.filecount | 1 | en_UK |
| Appears in Collections: | Faculty of Health Sciences and Sport Newspaper/Magazine Articles | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Chadwick Zipp-Conversation-2018.pdf | Fulltext - Published Version | 3.01 MB | Adobe PDF | View/Open |
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