|Appears in Collections:||Faculty of Health Sciences and Sport Newspaper/Magazine Articles|
|Title:||Nike, Colin Kaepernick and the pitfalls of ‘woke’ corporate branding|
|Publisher:||The Conversation Trust|
|Citation:||Chadwick S & Zipp S (2018) Nike, Colin Kaepernick and the pitfalls of ‘woke’ corporate branding. The Conversation. 14.09.2018. https://theconversation.com/nike-colin-kaepernick-and-the-pitfalls-of-woke-corporate-branding-102922|
|Abstract:||First paragraph: Nike reignited a culture war recently by revealing Colin Kaepernick as their spokesperson for the 30th anniversary “Just Do It” campaign. The sportswear brand’s announcement came via a new advert in which young African Americans, Muslim women, physically impaired athletes and white skateboarders all encourage the viewer to follow their dreams, no matter how crazy.|
|Rights:||The Conversation uses a Creative Commons Attribution NoDerivatives licence. You can republish their articles for free, online or in print. Licence information is available at: http://creativecommons.org/licenses/by-nd/4.0/|
|Affiliation:||University of Salford|
|Chadwick Zipp-Conversation-2018.pdf||Fulltext - Published Version||3.01 MB||Adobe PDF||View/Open|
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