|Appears in Collections:||Faculty of Health Sciences and Sport Newspaper/Magazine Articles|
|Title:||Nike, Colin Kaepernick and the pitfalls of ‘woke’ corporate branding|
|Publisher:||The Conversation Trust|
|Citation:||Chadwick S & Zipp S (2018) Nike, Colin Kaepernick and the pitfalls of ‘woke’ corporate branding. The Conversation, 14.09.2018. https://theconversation.com/nike-colin-kaepernick-and-the-pitfalls-of-woke-corporate-branding-102922|
|Abstract:||First paragraph: Nike reignited a culture war recently by revealing Colin Kaepernick as their spokesperson for the 30th anniversary “Just Do It” campaign. The sportswear brand’s announcement came via a new advert in which young African Americans, Muslim women, physically impaired athletes and white skateboarders all encourage the viewer to follow their dreams, no matter how crazy.|
|Rights:||The Conversation uses a Creative Commons Attribution NoDerivatives licence. You can republish their articles for free, online or in print. Licence information is available at: http://creativecommons.org/licenses/by-nd/4.0/|
|Affiliation:||University of Salford|
|Chadwick Zipp-Conversation-2018.pdf||Fulltext - Published Version||3.01 MB||Adobe PDF||View/Open|
This item is protected by original copyright
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
If you believe that any material held in STORRE infringes copyright, please contact firstname.lastname@example.org providing details and we will remove the Work from public display in STORRE and investigate your claim.